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Communication is the solution to climate change
By Courtney, Jaz, Kate & Lucy
Obstacles to affective public understanding
- Contrarianism
- Ineffective communication of - complex scientific issues
Communicating
Climate Change
Global Warming and Climate Change
- Portray climate scientists as incompetent or dishonest
- "Climate Change" dates back to the 1850's
- "Global Warming" dates back to the 1960's
Global warming and climate change
Catastrophic anthropogenic global warming or CAGW
- Portray climate scientists as doomsayers
- Rarely found evidence within scientific documentation
CAGW
Process of information
Four behavioural styles:
- Fact
- Form
- Feeling
- Future
Effectivly communicate
complex scientific issues
Process of information
Climate Change
Definition: change in global or regional climate patterns due to the increased greenhouse gasses (NASA, 2017).
Climate change
(Jackson, 2018)
World CO2 Emissions
Partial Solutions
Partial Solutions currently in place
- Reduction of coal power stations.
- Implementation of renewable -energy, solar power, wind power, -hydropower Etc.
- Carbon tax
- Environmental Programs
Part Solutions
Development needed
- Current part solutions need to be developed to become more reliable.
- Solar technology needs to be more efficent.
Development
Communication
- Communication is key to the implementation of these partial solutions.
- Achieved by the use of social media and government communication to the community.
Communication
Social Media
2.46 Billion people in 2017 use at least one media platfrom per day.
Social Media
Social Media
- Media often uses exaggerated facts to instagate fear and does not provide solutions.
Exaggerated Facts
Fake News
Fake news is becoming more common
Fake News
Political Agendas
Some information is publsihed to generate heated debates or push political agendas.
Political agendas
Communication can solve climate change
With proper communication the media can be used to articulate solutions for climate change.
Climate change