Risk Management Customer Profiling

Limited Customers

• It is vital to keep an eye on your Instant Action to watch out for this type of customers

Parlay Strategist.

NASA6

Non recreational customers, this store was created exclusivelly for Top-Sharp customer who are short and long time winners.

Sharp customers (Long term Winners)

How are they winning?

Who is betting?

Store Limits and markets

They're usually disciplined players who make few plays daily that include: straight bets and sometimes strategic parlays.

CLV: it refers to the value of a bet relative to where the lines close

VIP Customers

Playing Units

What is the person betting on?

They usually play a considerable amount of bets daily that includes: compound bets, buying points, playing live betting, casino and are losing a lot of money.

Refers to bankroll management.

Bankroll is the money each player set aside for betting, determing and amount prevents the player to spend more than they want to, it means to make a budget.

Key Questions for RM Profiling

• Who's betting?

• What is the person betting on?

• How are they doing it?

Each time a player places a bet there's an opportunity for the sports betting operator to acquire customer knowledge and form an opinion

Profiling terminology

Cherry Picker: Any customer going after and/or playing off or bad lines.

Scalping or arbitrage betting: Action of betting on both sides of a game at different sportbooks to guarantee a profit no matter the outcome of the game

Steam: A sudden line movement on a game across most sportsbooks. It can happen when a betting syndicate goes after an injury report or simething that can favor a pick on the outcome.

Parlay Strategist: 2-3 team parlays with heavy favorites and a line with advantage.

Comparing own odds to other bookmakers at the time the bet is placed

Comparing a new/not so old player betting pattern with a known sharp

Our RM strategy is to allow uncategorized players (N4) to play with low limits while we determine if they are players who show clear signs of being long term winners or not

Efficient risk management is based upon:

Segmentation of the players based on knowledge gained from customer information

Understanding of the true risks associated with the event the player bets on

Once a player has been categorized, individual limits could be apply, reflecting the likelihood of the player's long-term profitability.

Optimal risk managment Profiling:

Risk Management Customer Profiling

Too restrictive: Set bet limits too low or to be too aggresive in discriminating against sharp players, and the company runs the risk of eliminating both non-recreational and recreational players- that means lower profits.

Made by: Marcel Sanchez

Too generous: set bet limits too high and the company allows sharp players to stake-and win- significantly higher amounts than losing players. That can also attract a disproportionate amount of non-recreational players.