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DID YOU KNOW?
WHY WAS THIS
PRODUCT CREATED
- Obesity increases health risks later in life
- World Health Organization recommends minimum 60 minutes of daily physical activity
- Obesity has doubled for adults from 1970s to 2010s, quadrupled for kids aged 6-11 years and tripled for children aged 12-19 years
- Medical costs for overweight individuals are higher
- System based on 2 apps
- App in kid's device strips its functionality down to bare necessities-e.g only emergency phone calls
- parents set rewards for their kids on the level of physical activity done
- live location
HOW WILL IT
WORK
how?
- contains gps and pedometer
- CONNECTS VIA BLUETOOTH
- data from sensors is collected and sent to the guardians app
- recharged wirelessly with the wireless charging pad
Financials
- Cost of manufacturing $26 or 3000 Pkr
- Pedometer $9 or 1200 Pkr
- R&D 300,000 Pkr Estimated
- $1 Shipping cost per pair
- Market Price 5000 Pkr Initially
- Marketing will cost .5 Million Pkr
- Revenue from first year of sales: 30 Million Pkr
Costs and
poster
Cost table
https://sneakerfactory.net/sneakers/2019/05/cost-to-make-a-sneaker/
S
-Parents and caretakers alike resort to cop outs when it comes to manual systems
-Working parents find manual systems harder
-Other existing systems, while making it easier for parents to limit screen time, do little to enforce other much needed elements like physical activity, much needed by the severely deprived post modern child.
Existing systems
Poster
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