Grade 11: Lesson 1: What is ICT?

Social Media Addiction

Social Media Addiction

Social networking addiction is a phrase sometimes used to refer to someone spending too much time using Facebook, Twitter, Instagram and other forms of social media — so much so that it interferes with other aspects of daily life.

There's no official medical recognition of social networking addiction as a disease or disorder. Still, the cluster of behaviors associated with heavy or excessive use of social media has become the subject of much discussion and research.

https://www.lifewire.com/thmb/1fPfJmy144rH6Q0oFxJ-hRS73ks=/2200x0/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/what-is-social-networking-addiction-2655246-9f7e4f906ac340519c663dc0ae348ce0.png

https://www.lifewire.com/what-is-social-networking-addiction-2655246

Internet Addiction Disorder

If you’re wondering, though, whether you might be spending too much online, try taking the Internet addiction test. https://psychcentral.com/quizzes/internet-addiction-quiz/

Social Networking

Major Platforms

• Facebook: 2.38 billion monthly active users
• Twitter: 126 million daily active users
• LinkedIn: Over 500 million users

Social networking is possibly the most traditional form of social media.

https://www.thebalancesmb.com/thmb/Qc9PcAbLLAknBUVk2c78rhUk_Jk=/4272x2848/filters:fill(auto,1)/background-of-famous-social-media-icons-506177624-5b7ef18ec9e77c00506e21c1.jpg

Platforms like Facebook, Twitter, and LinkedIn are often called “networking” platforms because they allow user accounts to interact with each other in a variety of different ways.

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

Social Networking

Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while he was enrolled at Harvard University.

https://edu.gcfglobal.org/en/facebook101/what-is-facebook/1/

Twitter is a 'microblogging' system that allows you to send and receive short posts called tweets. Tweets can be up to 280 characters long and can include links to relevant websites and resources. Twitter users follow other users.

https://esrc.ukri.org/research/impact-toolkit/social-media/twitter/what-is-twitter/

LinkedIn is a social network that focuses on professional networking and career development.

https://www.businessinsider.com/what-is-linkedin

Social Networking

Pros and Cons

Pros

• Facebook, Twitter and LinkedIn are some of the most prominently used forms of social media
• Social networking sites often integrate with scheduling tools like HubSpot, Hootsuite, and TweetDeck software
• All platforms have capabilities for photo and video.

Cons

• Those interested in just posting links may have a harder time getting engagement than those uploading photo and video.
• Some platforms, like Facebook, put individual user posts higher than business posts in newsfeeds.

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

Photo Sharing

Major Platforms

• Instagram: Over 500 million daily active users
• Pinterest: 250 million daily active users

Two of the biggest platforms that specialize in photo sharing are Instagram and Pinterest.

While Instagram and Pinterest can both be helpful tools for product shots and brand awareness, Instagram’s active audience is much larger than Pinterest’s. Instagram has also hosted over 25 million business profiles.

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

https://blog.hubspot.com/hubfs/The%205%20Types%20of%20Social%20Media%20and%20Pros%20&%20Cons%20of%20Each.png

Photo Sharing

Instagram is a free photo and video sharing app available on Apple iOS, Android and Windows Phone. People can upload photos or videos to our service and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram.

https://help.instagram.com/424737657584573

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.

https://help.pinterest.com/en/guide/all-about-pinterest

https://blog.hubspot.com/hubfs/The%205%20Types%20of%20Social%20Media%20and%20Pros%20&%20Cons%20of%20Each-2.png

Photo Sharing

Pros and Cons

Pros

• Platforms like Instagram help with brand awareness. Approximately 60% of people say they’ve learned about products or services on Instagram.
• Pinterest and Instagram provide an outlet for showing off visual content or product shots.
• Platforms like Instagram also allow you to experiment with visual or short video content

Cons

• Upkeep on these platforms might require a photo budget or dedicated production time.
• Some platforms, like Instagram, require you to post from a mobile app.

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

Video Sharing

Major Platforms

• Youtube: Over 1.9 billion monthly active users
• Vimeo: 240 million monthly viewers

Video can be helpful to a wide range of industries. While a restaurant could have a vlog with cooking tips, a technology company might focus its video strategy around product demos.

When it comes to long-form video, Youtube and Vimeo are the leading platforms. While Youtube has the bigger audience base and better SEO capabilities, Vimeo’s smaller platform is very community driven.

https://i.redd.it/lpcyfd0q23t21.jpg

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

Video Sharing

YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.

https://www.webwise.ie/parents/what-is-youtube/

https://upload.wikimedia.org/wikipedia/en/1/1c/YouTube_homepage.png

Vimeo is an optimized online video streaming site that allows users to upload and promote their videos with a high degree of customization not found on competing sites. ... Over 170 million monthly viewers are watching videos on Vimeo.

https://www.dailydot.com/debug/what-is-vimeo/

https://www.dailydot.com/wp-content/uploads/2018/04/what-is-vimeo-movies-967x512.png

Video Sharing

Pros and Cons

Pros

• Videos can be longer than on other social platforms.
• Both platforms have website linking capabilities.
• Platforms like Youtube and Vimeo often offer analytics.
• Both Youtube and Vimeo have search optimization features.

https://blueocean.ca/wp-content/uploads/2017/02/Weighing-the-Pros-and-Cons-of-Cross-Trained-Contact-Center-Agents.png

Cons

• Content might take more time and money to create.
• These platforms require more backend tasks like SEO.

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

Interactive Media

Major Platforms

• Snapchat: 190 daily active users
• TikTok: TikTok does not specify user numbers, but reportedly has 80 million app downloads.

https://miro.medium.com/max/5364/1*KDPLazregCfewgULrLIimw.png

Apps like Snapchat and TikTok allow users to share photos and videos, they also have a variety of unique interactive and highly experimental features. These two apps include AR/VR filters, musical overlays, and interactive games. Their audience bases are also prominently Gen-Z.

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

Interactive Media

Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they're viewed. It's advertised as a "new type of camera" because the essential function is to take a picture or video, add filters, lenses or other effects and share them with friends.

https://phys.org/news/2018-06-snapchat.html

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. TikTok maintains a separate app for the Chinese market, known as Duyin, which has over 300 million active monthly users. The new app's logo is a combination of the Musical.ly and Duyin logos.

https://www.dailydot.com/debug/what-is-vimeo/

Interactive Media

Pros and Cons

Pros

• These platforms are very creative and experimental.
• They have young audiences, which can help brands better target Gen-Z.
• Stories can be used to give your following a behind-the-scenes look at your brand.

Cons

• Producing regular content could be expensive and time-consuming.
• Business accounts aren’t promoted up-front on the Snapchat interface. You may want to promote your channel on your website or other social channels because users will need to search for you with your Snapcode or username.
• Snapchat and TikTok are limited to mobile and aren’t as easy to use.

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

Blogging/Community

Major Platforms

• Tumblr
• Reddit

Tumblr and Reddit both allow users to post about interesting niche topics, like memes, events, politics, and pop-culture. When users publish a post, these platforms allow other users to share them or add to the conversation with their own commentary.

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

https://jonnewman12.files.wordpress.com/2010/08/tumblrjon_page_1.jpg

Blogging/Community

Tumblr is a blogging and social media tool that allows users to publish a "tumblelog", or short blog posts. Tumblr's major differentiator is the free-form nature of the site and the ability of users to heavily customize their own pages.

https://www.bigcommerce.com/ecommerce-answers/what-tumblr-and-how-it-used/

Reddit is a community-determined aggregator of content. It is a social platform where users submit posts that other users 'upvote' or 'downvote' based on if they like it. If a post gets lots of upvotes it moves up the Reddit rankings so that more people can see it.

https://www.brandwatch.com/blog/what-is-reddit-guide/

Blogging/Community

Pros and Cons

Pros

• Both platforms allow you to share text posts, photos, and videos about your business, brand, or individual thoughts.
• These platforms enable you to start conversations about a topic.
• Both platforms allow linking to outside websites.

Cons

• Longer blog posts might take time to craft or write.
• Getting downvoted on Reddit or no reaction from Tumblr users means your posts may go unseen.
• Your audience might be too niche or limited to just those on the specific platform you use.

https://blog.hubspot.com/marketing/which-social-networks-should-you-focus-on

Artificial Intelligence (AI)

AI refers to computer systems built to mimic human intelligence and perform tasks such as recognition of images, speech or patterns, and decision making. AI can do these tasks faster and more accurately than humans.

https://futureoflife.org/wp-content/uploads/2015/11/artificial_intelligence_benefits_risk.jpg?x59035

Five out of six Americans use AI services in one form or another every day, including navigation apps, streaming services, smartphone personal assistants, ride-sharing apps, home personal assistants, and smart home devices.

https://www.simplilearn.com/top-technology-trends-and-jobs-article

Machine Learning

Machine Learning is a subset of AI. With Machine Learning, computers are programmed to learn to do something they are not programmed to do: they learn by discovering patterns and insights from data. In general, we have two types of learning, supervised and unsupervised.

https://www.simplilearn.com/top-technology-trends-and-jobs-article

Robotic Process Automation or RPA

Like AI and Machine Learning, Robotic Process Automation, or RPA, is another technology that is automating jobs. RPA is the use of software to automate business processes such as interpreting applications, processing transactions, dealing with data, and even replying to emails. RPA automates repetitive tasks that people used to do.

https://www.simplilearn.com/top-technology-trends-and-jobs-article

Edge Computing

Edge computing is designed to help solve some of those problems as a way to bypass the latency caused by cloud computing and getting data to a data center for processing. It can exist “on the edge,” if you will, closer to where computing needs to happen. For this reason, edge computing can be used to process time-sensitive data in remote locations with limited or no connectivity to a centralized location.

https://www.simplilearn.com/top-technology-trends-and-jobs-article

Extended Reality (XR)

Virtual Reality (VR) immerses the user in an environment while Augment Reality (AR) enhances their environment. Although VR has primarily been used for gaming thus far, it has also been used for training, as with VirtualShip, a simulation software used to train U.S. Navy, Army, and Coast Guard ship captains. The popular Pokemon Go is an example of AR. Mixed Reality (MR) is the combination of the two technologies.

https://www.simplilearn.com/top-technology-trends-and-jobs-article

Cybersecurity

Cybersecurity might not seem like emerging technology, given that it has been around for a while, but it is evolving just as other technologies are. That’s in part because threats are constantly new. As long as we have hackers, we will have cybersecurity as an emerging technology because it will constantly evolve to defend against those hackers.

https://www.simplilearn.com/top-technology-trends-and-jobs-article

Blockchain

Although most people think of blockchain technology in relation to cryptocurrencies such as Bitcoin, blockchain offers security that is useful in many other ways. In the simplest of terms, blockchain can be described as data you can only add to, not take away from or change. Hence the term “chain” because you’re making a chain of data.

https://www.simplilearn.com/top-technology-trends-and-jobs-article

Internet of Things (IoT)

Many “things” are now being built with WiFi connectivity, meaning they can be connected to the Internet—and to each other. Hence, the Internet of Things, or IoT. The Internet of Things is the future and has already enabled devices, home appliances, cars, and much more to be connected to and exchange data over the Internet. And we’re only in the beginning stages of IoT: the number of IoT devices reached 8.4 billion in 2017 is expected to reach 30 billion devices by 2020.

https://www.simplilearn.com/top-technology-trends-and-jobs-article