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- a company’s organizational or corporate structure defines the composition and design of the organization to meet its needs
- facebook's structure is a variation of the traditional organizational structure of businesses
- structures based on the nature and goals of the business
- enables the social media business to expand and diversify
- competitive advantage to make the company’s online social network resilient against competition
- matrix organisational structure
- 3 features of corporate structure;
- Corporate Function-Based Teams
- Geographic Divisions
- Product-Based Divisions
- teams that are created based on their business functions
- based on the various needs of the online social media business
- some function-based teams have blurred boundaries with geographic and product-based divisions in the company
- examples of corporate function-based include;
- operations
- finance
- information
- technology
- accounting
- human resources
- marketing
- legal
- regional divisions
- company uses these divisions in light of the differences in social networking and online advertising
- addresses differences among the behaviors of people using Facebook in different geographic locations
- some geographic divisions share resources and managers with function-based teams
- regional management teams are used
- examples of geographic divisions include;
- north america
- latin america
- europe, middle east and africa
- asia and south pacific
- feature involves corporate or global teams that manage operations pertaining to specific products
- mostly focused on its social networking services
- potential expansion and diversification are also considered
- strategies and tactics are based on products and their management
- examples of product-based divisions include;
- family of apps
- new platforms and infrastructure
- central product services
Advantages
Disadvantages
- possible difficulty in implementing directives throughout the corporate structure
- (due to variations in regional management initiatives)
-matrix organizational structure provides flexibility to Facebook Inc
-enables the company to easily respond to market changes and trends
- corporate structure allows significant corporate control