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First Printed Ad:
William Caxton's 1468 promotion for his priest's manual, Sarum Ordinal.
First Printed Ad in United States:
John Campbell's 1704 ad in Boston's News-Letter paper for Oyster Bay estate sale in NY.
Slave-related ads were by far the most common during the Colonial Period.
Runaway Slave
Virginia Gazette
November 1775
Ads included description, capture info, reward and 'subscriber' or contact
Slaves for Sale
Printed Posters
October 1747
Posters were distributed around Charleston, SC to interest buyers
"Just arrived" or "Just imported" was common.
Brands were not well-known.
Exact prices were rarely given.
Products as "cures" or medicines were a common theme in ads
Nationally-available Brands Boomed in Newspaper Print Ads
Societal Biases were Evident and Accepted in Ads
Advertising to Kids was OK
Advertising took off! 1880 $200 Million
1920 $3 Billion
Sexist? No problem!
Department stores ran print ads and sent mailers
Smoking?
Doctor Recommended!