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Transcript

Evolution of US Advertising

First Printed Ad:

William Caxton's 1468 promotion for his priest's manual, Sarum Ordinal.

The First

Printed Ads

First Printed Ad in United States:

John Campbell's 1704 ad in Boston's News-Letter paper for Oyster Bay estate sale in NY.

Slave-related ads were by far the most common during the Colonial Period.

1700's

Runaway Slave

Virginia Gazette

November 1775

Ads included description, capture info, reward and 'subscriber' or contact

Slaves for Sale

Printed Posters

October 1747

Posters were distributed around Charleston, SC to interest buyers

"Just arrived" or "Just imported" was common.

Other Ads

Brands were not well-known.

Exact prices were rarely given.

Products as "cures" or medicines were a common theme in ads

1800's

Nationally-available Brands Boomed in Newspaper Print Ads

Societal Biases were Evident and Accepted in Ads

Advertising to Kids was OK

Advertising took off! 1880 $200 Million

1920 $3 Billion

Sexist? No problem!

1900's

Department stores ran print ads and sent mailers

Smoking?

Doctor Recommended!

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