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Public Information Officer 101
7
PIO 101
www.yolocounty.org/EmergencyManagement
City of Davis, CA
September 2019
What is Public Information
What is Public Information
National Incident Management System Definition - Public information consists of the processes, procedures and systems for communicating timely, accurate and accessible incident information.
PI is used by the City of Davis everyday...it may not be referred to as Public Information normally...but we do it as a normal business process
Messages
Messages
- Primarily focused on communicating life- and health-safety information, including:
- Severity of the situation
- Action steps that individuals and communities should take
- Provided before, during, and after incidents
Public Information is a crucial component of emergency management. Timely, accurate information could save lives and protect the community.
Planning
Strategic Communications Model
- Plan
- Educate the Public Ahead of Time
- Work to increase followers
- Be Prepared
- Train spokespersons
- Have a go-kit
- Maximize Message Exposure
- Formats
- Languages
- Frequency
Public Information Officers
- Handle inquiries from the media, the public, and public officials
- Monitor the media, social media, and the public to identify rumors
- Reports to the Emergency Services Director
PIO's
Things to know
The PIO must know the community:
- Governmental structure
- Relevant history
- Culture
- Demographics
- Key players (people and organizations)
Things to Know
Working with the Media
Working With the Media
Messages Building Credibility and Confidence:
- Response time
- Veracity of information
- Cooperation
- Expertise
- Training
- Condolences and compassion
- Heroism
The media can be your ally. They provide a conduit to the public. They want:
- Access
- Prompt answers
- Fair treatment
- Respect for deadlines
- Timely updates
Spokespersons
Spokespersons
- PIOs and other key personnel identify a spokesperson(s)
- Spokesperson(s) need not be PIOs
- Subject matter experts available to answer questions
Press Conferences
- Organize and introduce participants
- Assign spokespersons
- Determine role of lead agency
- Twice a day accommodating media deadlines
- Do not over-speculate or make false promises
- Avoid one word “yes” or “no” answers
Press Conferences
Talking Points
- What happened?
- What are you doing about it?
- Why did it happen?
- What can you do to minimize future impact?
Always consider the 77 FAQ's
Talking Points
Joint Information Center
The JIC is a central location to manage all aspects of the Joint Information System (JIS). Partners work together to share information, resources and concerns.
The Joint Information System integrates incident information and public affairs into a unified organization that provides consistent, coordinated, accurate, accessible, timely and complete information to the public and stakeholders during incident operations.
The JIS supports the field responders, the EOC and any other partner interests.
- Includes plans, protocols, procedures, and structures used to provide public information
- Allows participating organizations to retain individual autonomy and responsibilities
Challenges
Challenges
There are several systems that add to the challenges in front of the personnel at the JIC
Many things are challenging to the Public Information team but the most challenging, today, revolve around the expectations of the public
Alert & Warning
Alert & Warning
Integrated Public Alert & Warning System
Social Media
Social Media
Why use Social Media
Trends
- Location-based applications
- Group-based SMS/Chat
- Live video streaming
- Augmented reality
- Interactive applications
- Professional networking through social media