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CHRISTMAS IN GREECE AND NEW ZEALAND

Samuel Esteban Tordecilla Gomez

QUE ES NAVIDAD?

NOW

Festividad religiosa que se celebra el día 25 de diciembre, en que los cristianos conmemoran el nacimiento de Jesús.

Se celebra que vino el salvador a la tierra.

SWOT analysis

NEW ZEALAND

At night you can walk through some streets that have all their houses decorated with lights and Christmas motifs. This is the case of Franklin Street, in downtown Auckland.

In many other parts of the cities there are houses and other areas with Christmas lighting, which are quite interesting to see. You can find information in the local newspaper in your area.

Current

finances

The native nature, offers its particular contribution to Christmas decoration in New Zealand, with its famous tree of red flowers, the so-called Pohutukawa tree.

Showcase value

Who eat at Christmas ?

Barbecues everywhere. Something very typical of Christmas in New Zealand, is the glazed ham that you will find in each house 'kiwi' and that you can see in supermarkets, decorated with pineapple and red cherries. For dessert, the typical pudding of fruits and raisins.

DAY 26 DECEMBER

GOAL

On December 26, the "Boxing Day" is celebrated. A kind of day of sales in which stores and shopping centers become a real transit of people. Those who are going to return gifts and those who are going to look for an offer. Most products, usually have a good discount.

KPI

Target market

FOOD

GREECE

STRATEGY

Focus Topics

Los Kálanda

One of the oldest traditions is to sing the Kálanda, that is, songs and Christmas carols. On the 24th and 31st of December, in the morning, children usually go from house to house, usually in groups, singing Christmas carols and receiving gifts, such as traditional sweets or money. Normally, children, while they sing, are touching their trigon - a triangle of steel that is struck with a small wand of the same material.

Financial Projection

Los Kalikántzari

The elves of Greece have a very different name, Kalikántzari, and they are kind but very heavy creatures that look like elves. The Kalikántzari live inside the earth and go up only the Christmas period (until the Epiphany).

While on the surface they usually scare people, play jokes, devour food from houses etc. However, its true mission, according to popular beliefs, is to saw the trunk of a large tree that symbolizes the foundations of the earth.

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COMIDA

TITLE

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