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Planned obsolescence and perceived obsolescence
53
Planned
Obsolescence
& Perceived
OUTLINE
OUTLINE
1. Planned Obsolescence
- Definition
- Advantages and disadvantages
-Examples
2. Perceived Obsolescence
-Definition
-Examples
3. Comparison
Planned Obsolescence
Planned Obsolescence
-What is it ?
-What are some pros and cons about it ?
-What about examples ?
Definition
Definition
Planned obsolescence:
- business strategy
- unfashionable or no longer usable
-from its conception
This is done so that in future the consumer feels a need to purchase new products and services that the manufacturer brings out as replacements for the old ones.
Pros and cons
Pros and cons
Pros:
- Satisfying changing consumer demands
- A necessary driving force behind innovation and economic growth
Cons:
- Trash - we throw it away when its useless
- Bad reputation for a brand
- Consumers can be upset
Examples
Perceived Obsolescence
Perceived Obsolescence
What is it ?
Examples ?
Definition
Definition
Perceived Obsolescence is when a customer is convinced, that he / she needs an updated product, even though his /her existing product is working well.
Examples
ALL IN ALL
ALL IN ALL
Planned & Perceived Obsolescence
Planned & Perceived Obsolescence
Planned obsolescence refers to a strategy a company employs to purposefully make a product outdated or non-functional within a set period of time, so you have to buy a new one.
Perceived obsolescence is when a buyer believes they need an updated version of a product even though theirs is working just fine