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Targeted Online Advertising Proposal
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Advertising with Renfroe
With over 40 years of experience in the advertising industry, Renfroe is able to customize expertly-crafted solutions to get your message to the masses!
Introduction
Our Advertising Platforms
- A Static and Digital Billboard Network with over 350 Faces!
- Targeted Online Display Campaigns
- Google Search Ad Campaigns
- Social Media Management and Ads
- Website Development and SEO
The Perfect Mix
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Combination with OOH
Nielsen Confirms
American adults spend, on average, nearly 8 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
By the numbers
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
"I think people really like them!"
All this leads to...
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be the best!"
Custom Online Action Plan
Let's put these solutions to work for you!
Our Online Plan
What is Targeted Display Advertising?
Online campaigns that selectively choose users of connected devices to target based on specified criteria such as:
Targeted Display Campaign
- Location
- Search History
- Website Browsing History
- Job Function
- Past Purchases
- Demographics
- Registration/Form Information
- ...and many others!
Display Ads
Recent
Renfroe Ad Creative!
Display Ad Examples
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
Precise Boundaries
We can utilize GPS-powered location parameters with geofencing and/or ZIP codes to target the areas most important to you!
Tactic 1
Geofencing and Precise Boundaries
Geofencing
ZIP Code Boundaries
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 2
Curated Audience Targeting
Here are a few examples of curated audiences we recommend for you!
- AnalyticsIQ - Housing Attributes - Homeowners
- Clickagy - Real Estate - New Homeowners
- Epsilon - Generation and Life Stage - Millennial Homeowners
- Epsilon - Home & Real Estate - Highly Likely to Own Multiple Homes
- Clickagy - In-Market for Home & Garden Services - House Cleaning
Keyword Targeting
Focused on previous search terms
Tactic 3
Keyword and Contextual Targeting
Using a custom list of keywords, we can target users as they are actively searching for your services!
Get your ads
in front of people that are searching things like this!
Target based on content users are consuming!
Site and Click Retargeting
92%
of first-time visitors to a website will not reach out or make a purchase.
Don't let these high-value leads come and go!
When a user visits your website or clicks an ad, we can collect those device IDs and serve your ads across their devices!
Tactic 4
Site and Click Retargeting
https://bit.ly/2NtbEkH
Customer seeks out your services and visits your site
Customer visits other sites and is served your ad
Customer remembers your site returns to convert!
How much does all of this cost?
Summary
Rates
Boosted Online Package
Online Targeting Package
Increase your market coverage and frequency while reducing your per ad cost!
188,000 ads served
120,000 ads served
$1,500 per period
$1,000 per period
ZIP Code Boundaries
Get your ads in front of your targets in your most important areas!
Curated Audiences
Keyword Retargeting
Website Info
Site and Ad Click Retargeting
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Renfroe can also design your online ads for you for a small $99 fee!
New Website Development
Full-Function WordPress Site (up to 6 pages)
$3,000 one-time fee
(plus $50 monthly hosting and maintenance)
The site is fully owned by you once completed!
We will develop a great looking site on your behalf to showcase your company and help book new business.
Also must provide and maintain your own domain
We will need written content, company info, and photos to build out and personalize the website.
Recently completed examples: www.oldtrolleydental.com / www.gasterlumber.com