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CASE STUDY SEVEN
BY: THINKERS
INNOVATION MANAGEMENT CASE STUDY
Nur Syazwani Bt Adanal
62211219394
Norlina Izzati Bt Zainal Abidin
62211219385
Noranis Izzati Bt Zainal Abidin
62211219422
62211219387
Nur Hasmira Bt Ab Rahim
62212219381
Batrisyia Reiyahin binti Zulkepley
Siti Asiah Binti Mohd Nazri
62211118552
Why was Tony Mortel told to remove the word Ugg from his shop window?
QUESTION
1
Word “UGG” has been trademark by Dockes
Dockers instruct to stop use it or face litigation
TITLE
Internet regulatory body (Icann) ordered to stop using “UGG” in their product.
What is the intellectual property in this case?
Trademark
QUESTION
2
Ugg was licensed in 25 countries
1979,
Brian Smith ,
set up Uggs Holding Inc
QUESTION
3
Why have problems with the use of the word "UGG®" only recently become a head
DECKER FELT OBLIGATED
Small
business dissatisfied with decker action
QUESTION
4
How can Deckers instruct Australian manufacturers to stop using the name Ugg?
Through litigation process
In what ways has the internet affected trademarks?
QUESTION
5
Its began when the demand selling the UGG start increase on the internet.
QUESTION
6
6. Why is it important
for Australian firms
to be able to use the
name “UGG” especially
in terms of their trade
name?
The Australian
firm cannot
sell their boots.
Some of their worker will loose job.
TITLE
They have right to use the word “Ugg”.
What was Brian Smith’s contribution to the present problem
1979
QUESTION
7
1995
- Set up a company , Ugg Holdings Inc.
- Registered the Ugg trademark in 25 countries
Sold out the company to Deckers
What are Deckers cracking down and why?
WHAT
WHY
QUESTION
8
Deckers are cracking down any shoes company that use the word “Ugg”.
The demand for Ugg boot are increasing at overseas.