Challenge Presentation - Packaging
team 4
Who is Natra ?
Natra
- Leading European producer and distributor of chocolate
- Reuniting savoir-faire of 3 best recognized claims:
Belgian, French and Swiss expertise
- Present in the 5 continents
- Sustainability at the center of their business
Market
Size of the chocolate confectionery market worldwide from 2012 to 2025 (in billion U.S. dollars)
- 2021 the chocolate confectionery market estimated value of 205,47 Billion $
- 2025 the chocolate confectionery market forecast estimation value of 223,63 Billion $
Forecast
Increase generation of packaging waste
- Plastic waste one of the most persisting issues
- 14 millions tons of plastic ends up in the ocean
- Threatens biodiversity and Eco-systemic services
Environmental context
Increase in packaging waste generated
Recycling
most wrappers are difficult to recycle
Different policy Frameworks
- Reduction of over - packaging
Political / social context
Market
standards
Varying norms and rules per country but also different consumer habits
“New product/service solutions in a sustainable approach”
Natra wants to deliver products with sustainable packaging designs
Taking into account the different market standards
Challenge
Thank you for your attention
- European Commission. (2019, July 2). Single-use plastics.
- Eurostat. (2016). Packaging waste statistics. Eurostat. https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Packaging_waste_statistics
- IUCN. (n.d.). Marine plastic pollution. IUCN. Retrieved 14 February 2022, from https://www.iucn.org/resources/issues-briefs/marine-plastic-pollution
- Natra. (2022, February 9). Natra Corporate Presentation 2021 [Powerpoint].
- Ocean Conservancy. (2017). Global Ocean Gyres: “Plastic Soup” [Map]. https://oceanconservancy.org/wp-content/uploads/2017/05/3.Gyre-Map_PlasticSoup.pdf
- Statista Research Department. (2021, May 11). Chocolate industry—Statistics & facts. Statista. https://www.statista.com/forecasts/983554/global-chocolate-confectionery-market-size
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