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Challenge Presentation - Packaging

team 4

Who is Natra ?

Natra

  • Leading European producer and distributor of chocolate

  • Reuniting savoir-faire of 3 best recognized claims:

Belgian, French and Swiss expertise

  • Present in the 5 continents

  • Revenue of 410 M€

  • Sustainability at the center of their business

Road map

Market

Size of the chocolate confectionery market worldwide from 2012 to 2025 (in billion U.S. dollars)

  • 2021 the chocolate confectionery market estimated value of 205,47 Billion $

  • 2025 the chocolate confectionery market forecast estimation value of 223,63 Billion $

Forecast

Increase generation of packaging waste

  • Plastic waste one of the most persisting issues

  • 14 millions tons of plastic ends up in the ocean

  • Threatens biodiversity and Eco-systemic services

Environmental context

Increase in packaging waste generated

Varying degree

Recycling

most wrappers are difficult to recycle

Collecting

Different policy Frameworks

  • EU Green Deal

  • Single-Use plastic ban

  • Reduction of over - packaging

Political / social context

Market

standards

Varying norms and rules per country but also different consumer habits

“New product/service solutions in a sustainable approach”

Natra wants to deliver products with sustainable packaging designs

Taking into account the different market standards

Challenge

Thank you for your attention

  • European Commission. (2019, July 2). Single-use plastics.

  • Eurostat. (2016). Packaging waste statistics. Eurostat. https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Packaging_waste_statistics

  • IUCN. (n.d.). Marine plastic pollution. IUCN. Retrieved 14 February 2022, from https://www.iucn.org/resources/issues-briefs/marine-plastic-pollution

  • Natra. (2022, February 9). Natra Corporate Presentation 2021 [Powerpoint].

  • Ocean Conservancy. (2017). Global Ocean Gyres: “Plastic Soup” [Map]. https://oceanconservancy.org/wp-content/uploads/2017/05/3.Gyre-Map_PlasticSoup.pdf

  • Statista Research Department. (2021, May 11). Chocolate industry—Statistics & facts. Statista. https://www.statista.com/forecasts/983554/global-chocolate-confectionery-market-size

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