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Transcript
OTYCAS VERÃO
Who we are?
The Product
A MAIS COMPLETA DO BAIIRRO
Aviation Backround?
What has the sunglasses with Aviation?
- The Aviator sunglasses were designed for militarypilots
- The first aviator was designed in 1936
- American fighter pilots weared it in world war II
- Today its the most sold sunglasses in the world
- It`s the usual sunglasses for pilots all over the world
Aviation proofed sunglasses
The
slogan
What the advertising should show:
What the advertising should show:
- The Sunglasses are a reliable partner
- The people should connect the glasses with aviation
- You will always look cool wearing an Aviator
- The Ray Ban Aviator is tough
People who think of aviation think:
People who think of aviation think:
- Quality, nobody would fly an bad quality plane
- Aviation stuff is sophisticated
- Pilots need reliable equipment if they fly with hundreds of kilometers per hour
- Pilots are impressive
If the sunglasses are aviation proofed people think:
- This must be very high quality, otherwise pilots won`t wear it
- I could look impressive/cool like a pilot
- If it can accompany pilots, it can accompany me
- well spent money
Picture 1
In the Advertisement:
- we always wear it (flying the plane, checking the plane)
- we show aircraft to associate the glasses with aviation
- we show it looks good no matter what you do
- The flight planning looks impressive
- we show it`s a partner doing some maneuvers in the air