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Product
- Creation
- Game developers
- Mario games franchise and its success
creation
Created by game designer Shigeru Miyamoto with the arcade game Donkey Kong, released on July 9, 1981.
creation
Game developers
mario games franchise
Super Mario, Mario Kart, Mario Party, Tennis and Golf
mario games franchise
mario's success
- Valued at over $10 billion
- Over 200 games of various genres
- One of the biggest franchises in the gaming industry
mario's success
Price
- Which pricing strategy is used?
- New Super Mario bros as an example
- A best seller story
Nintendo pricing strategy
Skimming pricing strategy : different prices during the product lifecycle
Nintendo pricing strategy
Example
Prices are made competitive
Example
best seller story
- New Super Mario Bross Wii is the 4th best seller on Wii console
- The best seller of ever remains Super Mario bros NES released on 1985
best seller story
A sales record on Ebay for Super Mario bros
Place
- Where can you find the games?
- Where are the games created?
- The customers
Where?
- In shops
Where?
- From a person
- On the Internet
Creation
- In the premises of Nintendo, in Kyoto
Creation
- Other companies under Nintendo
Camelot Software Planning
Intelligent Systems
Hudson Soft
AlphaDream
the customers
More than 2,279,000 all over the world
the customers
From 3 years old
Many collectors of games which are only on NES
Where is Mario
most played?
Where is Mario
most played?
Promotion
Vast number of tools :
- Direct Marketing
- Advertising
- Sales Promotion
- Public Relations
435 million U.S. dollars in promotion in 2017
Advertizing
Direct marketing
Targeted form of marketing that presents information of potential interest directly to a consumer that has been determined to be a likely buyer.
Direct marketing
Sales promotion
Stimulation of sales achieved through demonstrations, discounts, exhibitions, giveaways, special offers etc
Sales promotion
Public relations
Maintaining positive relationships with anyone who has an interest in the brand.
Focused on reputation management through generating positive media coverage
Public relations
Special Partnerships
- Super Target Karts
Special Partnerships
- Mercedes