SoftUni Digital

Curriculum: Each lecture is 3 hours

1 Why Marketing. Why Digital Marketing

2 Company business model. Value proposition

3 Target users. Buyer personas

4 Digital Consumer Behavior

5 Micro moment

6 Create custom paths

7 Macro targets. Micro targets

8 Develop a marketing plan

September 25th / October 18th

2017

Georgi Malchev is managing partner at www.xplora.bg - a digital marketing agency. In just 8 months of its creation, the agency has won competitions for Toyota, Medix, Easycredit and others. The company has over 40 active clients, including Whirlpool, Jim Beam, Microsoft, Atama, Nestle, Escreo and others. Georgi combines impressive management, entrepreneurship and marketing experience - as a member of the board of directors, chief operating officer, business development director of large holding companies, but also as a startup entrepreneur and mentor of startup companies. Of great importance for his successful business is his experience as a management consultant. He teaches marketing, communications and advertising at the New Bulgarian University. Georgi has graduated from the Executive MBA at the American University, and before that he has been an MBA at the University of National and World Economy. He is often a member of the jury for digital marketing, as well as a moderator and panellist for management, marketing and advertising forums.

Curriculum: Each lecture is 3 hours

1 The Big Picture

2 Content Planning

3 Text content

4 Visual Content

5 Video and mixed formats. Lending pages

6 Measuring results. Practical training

November 6 / 22 November 2017

2017

Vasilena Valchanova is a marketing and communications specialist with 10 years of experience. She has worked with clients such as BMW, LG Electronics, DELL, ASUS, Razer. She has implemented communication campaigns and has developed marketing strategies for brands in various industries including energy, pharmacy, technology, e-commerce. Since 2006 has led the marketing and communications blog "Vassi ?!" She has been dealing with content marketing for 7 years.

Curriculum: Each lecture is 3 hours

1 Introduction to Email Marketing

2 Tools for Successful and Modern Email Marketing

3 The Most Important Elements of Email Marketing

4 Strategies for Improving Results

5 E-mail marketing issues and their solutions

6 Success Roadmap in Email Marketing

December 4 / December 20th 2017

2017

Boril Bogoev is an online entrepreneur, consultant and lecturer. He has been working in the field of digital technologies and marketing since 1999. In the past 15 years, he has been dealing with web design, affiliate marketing, blogging on the Bulgarian and English language market, internet marketing, consulting, "lecturing" and writing. Currently, he is Director of Marketing and UX of BFashion. He is the founder of the online courses "Introduction to E-commerce", "Winning Website", "Flying Start in Internet Marketing", "Email Kama Sutra", "The Mayan Secret Book" Airplane "," Building a Personal Brand and Reputation Online "," Anatomy of Traffic "and" Affiliate Profits ". Borril is the author of the book "MASTER of SLIDES" and co-author of "Blogging" and "101 Marketing Stories". He is the proud holder of PhD. On business models on the Internet. He strongly believes in the power of Internet marketing and his inexhaustible potential to make every business a successful venture.

Curriculum: Each lecture is 3 hours

1 AdWords fundamentals

2 Search and Display

3 Live demo account and account structuring

4 Youtube & case studies

5 Quiz time. How well do you know Google?

6 Google Analytics and more

February 12 / February 28

2018

Martin Voinov is the Media & Business Intelligence Director at Dial0gical and is one of the first certified Google trainers in Bulgaria with more than 6 years of experience in the field of digital marketing. Martin has worked for some of the biggest international brands in various companies - such as a digital marketing specialist at Initiative Media Club, Advertising Manager at Interactive Share and Digital Marketing Director at Media S / Starcom Mediavest. Martin has studied marketing at the NBU, and his hobbies are diverse - music, cinema, Android, and various kinds of sports.

Curriculum: Each lecture is 3 hours

1 Facebook business objects and optimization on Facebook pages

2 Algorithm on Facebook

3 Facebook Insights

4 Create attractive Facebook content

5 Facebook Advertising - Part 1

6 Facebook advertising - part 2

7 Facebook Advertising - Part 3

8 Facebook Promotions

January 8 / January 31st

2018

Biser Valov is a consultant and lecturer in digital marketing. His professional experience includes 6 years as a PR consultant and head of APRA Porter Novelli's digital unit - one of the leading PR agencies in Bulgaria. He has been a founding and managing director of the BEYOND ID Studio for nearly three years. Over the years, he has worked on digital projects such as Coca-Cola, Nestle, HP, Kit Kat, Nescafe 3in1, National Geographic, Jack Daniel's, Finlandia Vodka, NIVEA, Eucerin and NOVA TV. He has lectured at dozens of digital marketing conferences, and for two years he has been the lecturer of the most profound facebook marketing in Bulgaria - the 24-hour course of Beyond Academy.

Curriculum: Each lecture is 3 hours

1 Introduction to SEO

2 Technical optimization

3 Analysis

4 Google Search Console

5 SEO Lab 1

6 SEO Lab 2

7 SEO Lab 3

March 12 / April 2nd.

2018

Gennadi Vorobyov heads the online marketing agency Netpeak Bulgaria. Teacher and co-organizer of Softuni's Digital Marketing courses, an online marketer with years of experience in Bulgarian and international markets. He is a certified Google trainer in Bulgaria.

1 Planning online businesses and stores

2 E-Commerce and Digital Marketing Technologies

3 Components of online businesses and stores

4 Exercise - Plan a digital business live

5 Marketing Online Businesses

6 Exercise - Live marketing strategy

7 Analysis and optimization of online businesses

8 Development and Automation

April 16 / May 9

2018

Dimitar Savov has been working in the field of online marketing for 12 years. Currently, he is managing an advertising budget of over 1,000,000 BGN per month and digital marketing of online stores in over 30 countries across 6 continents. He has participated in nearly 200 online business projects. Founder of the Startup Masters Digital Marketing Agency.