Market Research
ITC (Chips)
By- Group 11
Drishti Srivastava 2024PGDM012
Mansi Goel 2024PGDM024
Sahitya Shivhare 2024PGDM039
Saumya Gaur 2024PGDM042
Twinkle Verma 2024PGDM052
Industry Background
FMCG- Consumer Packaged Goods
About
FMCG Market expected to increase at a CAGR of 14.9% to reach US $220 Bn by 2025
BINGO
Achari
Masti
CPG is expected to double to US $ 70 Bn
by 2025
E-Commerce is forecast to contribute 11% to the overall FMCG sale by 2030
Bingo
Tomato Madness
Increase in Disposable Income Level and low penetration level in Rural Market
The union government’s PLI gives companies a major opportunity to boost exports with an outlay of US$ 1.42 billion
BINGO
Cream & Onion
The sector witnessed healthy FDI inflow of US$ 20.11 billion from April 2000- March 2022
BINGO
Salt Sprinkled
Dealing with competitors
NEWS
NEW
EMPLOYEES
Name, Department
Start date
Pricing Objective
Pricing &
Future
· The pricing strategy adopted by Bingo is a clever one. Bingo is priced the same as the Lays brand of chips at Rs10 for a 23g packet, where as Rs10 for a 25g packet. By adopting a consistent pricing strategy and by offering higher margins to the retailers Bingo has won the retailers’ hearts.