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Market Research

ITC (Chips)

By- Group 11

Drishti Srivastava 2024PGDM012

Mansi Goel 2024PGDM024

Sahitya Shivhare 2024PGDM039

Saumya Gaur 2024PGDM042

Twinkle Verma 2024PGDM052

Industry Background

FMCG- Consumer Packaged Goods

Growing Demands

About

Attractive Opportunities

Policy Support

Higher Investments

FMCG Market expected to increase at a CAGR of 14.9% to reach US $220 Bn by 2025

BINGO

Achari

Masti

CPG is expected to double to US $ 70 Bn

by 2025

E-Commerce is forecast to contribute 11% to the overall FMCG sale by 2030

Bingo

Tomato Madness

Increase in Disposable Income Level and low penetration level in Rural Market

The union government’s PLI gives companies a major opportunity to boost exports with an outlay of US$ 1.42 billion

BINGO

Cream & Onion

The sector witnessed healthy FDI inflow of US$ 20.11 billion from April 2000- March 2022

BINGO

Salt Sprinkled

Dealing with competitors

NEWS

LAYS WAFERS

LAYS WAFERS

HALDIRAM WAFERS

HALDIRAM WAFERS

WHERE WE ARE

WHERE WE ARE

WHERE WE ARE

WHERE WE ARE

WHERE WE ARE

WHERE WE ARE

WHERE WE ARE

WHERE WE ARE

WHERE WE ARE

WHERE WE ARE

ANNOUNCEMENTS

COMPANY

NEWS

COMPANY

NEWS

NEW EMPLOYEES

NEW

EMPLOYEES

Name, Department

Start date

SPECIAL DATES

SPECIAL

DATES

Name,

Title

Department

Pricing Objective

Pricing &

Future

2007

2023

aim of 25%

Competitors

· The pricing strategy adopted by Bingo is a clever one. Bingo is priced the same as the Lays brand of chips at Rs10 for a 23g packet, where as Rs10 for a 25g packet. By adopting a consistent pricing strategy and by offering higher margins to the retailers Bingo has won the retailers’ hearts.

Future

CHANGES

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