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Tourism Trends 2017-2018
1. Millennials
Facts
The largest generation in history
As the youngest generation with disposable income, they have secured their status as leaders in travel and tourism.
They lead and set trends and demand exactly what they want
Keep their options open, want to book online.
Will be the largest market in travel in a few years
2. Active & Adventure Trips
Facts
Include things like "an African safari, swimming with whale sharks in Mexico or Australia, or hiking the Swiss Alps"
Statistics lean in the direction of ladies (53% to 47%), especially in Africa
North and South America are the top adventure destinations
Rising interest in customized experience
3. Female Solo Travel
Facts
Today, 80% of travel decisions are made by women
Today's female travelers are bold, independent and looking to explore new and raw experiences.
In 2014, 72% of American women took a solo adventure.
Not looking for gender stereotypes.
Market incorporates millenials and baby boomers.
4. Food Tourism
Facts
Emerging trend
Facts
Not limited to simply dining out (cooking courses, farm tours and the classic food markets, make up about 95% of these experiences.
Closely tied to the culture of the location
5. Responsible Tourism
5. Responsible Tourism
Facts
More travelers are aware of the impact their experiences have on the planet
2017 was appointed The International Year of Sustainable Tourism by the UN.
Facts
It's defined as having three pillars economic, social and environmental
Tour businesses with a strong awareness of the impact they're making will benefit greatly from their already established ecotourism practices.
6. Mobile Photography
Facts
Technology and social networking made it happen.
Facts
Tour operators and activity providers can benefit from tapping into this trend (marketing tool)
7. Business and Leisure Travel
Facts
Predicted to be a very lucrative trend for tour and activity providers
Facts
Managing to extend business trips into leisure travel
Task
Create in pairs a customizable package in Chile for each of the described trends.
Task
Present it to the client, who will choose which one she'll go for.