Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading…
Segmentation, targeting and positioning of UBER
1,947
Transcript
Uber marketing segmentation and targeting
Uber Premium, Uber Go, UberEATS, Uber BOAT, UberRUSH.
Uber X, Uber XI, Uber pool, Uber-MOTO, Uber AUTO
SEGMENTS
Segments
3 distinct segments were created by UBER.
UBER Access
Demographic segmentation
Families with young children, people at the bachelor stage
Demographic segmentation
Behavioral segmentation
Tenatious, ambitious, strong-minded, easygoing.
Behavioral segmentation
Psychographic segmentation
Psychographic segmentation
Geographic segmentation
North & South America, Asia, & New Zealand, Australia, Europe, and Africa.
Geographic segmentation
Positioning and differentiation
Differentiation
and
positioning
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi