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The Fabricant
Table of Contents
- Introduction
- Target segment
- Business model
- Competitive advantages
- Conclusion
Table of Content
Introduction
Introduction
What does the Fabricant do?
What does the Fabricant do?
- digital fashion house
- specialized in photo-real 3D fashion design and animation
ALWAYS DIGITAL, NEVER PHYSICAL
How are they doing it?
Use of visual effects from the film industry
- motion capture
- 3D animation software
- body scanning
How are they doing it?
Example: Carlings
- launched a digital collection
- don’t impact the environment
Example Carlings
Carlings
Carlings' Silverhood metallic track pants
The world’s first digital blockchain clothing
SOLD FOR:
$9,500
The sold digital design
Customer Jobs
- Customers of Fabricant are fashion brands and designers
- Produce creative photography and videos
- They need to promote products to their clients in a way that distinguishes them from competitors
Target Segment
Customer Pains
- Find the right models
- Hiring and coordinating models and the staff
- Moving around all required video and photography equipments
- Changing physical locations for different shooting scenarios
Customer Pains
Customer Gains
Customer Gains
Nice to have
- Increased perceived value as a result of the 3D animations
- Create shots and movements which would not be possible with physical objects.
Essential Gains
- Creative photography and films
- Detailed and high-quality presentation of the products
- Differentiation between the competition and other fashion content on the world wide web.
Customers of the Fabricant
Customers:
- Soorty
- I.T Hong Kong
Collaborations:
- Amber Jae Slooten.
- Sadie Clayton
Customers of Fabricant
Channels
Business Model
Business Model
Value
Proposition
The Fabricant’s vision statement
For _______ [target group], who _______[need],
___________
[service/product name]
is a _________ [category],
that _____________[value proposition/biggest advantage]
Value proposition statement of The Fabricant
“We offer complete packages as well as single designs and animations that can be used in stores, online platforms and digital channels.”
Value proposition
Products and Services
- 3D Digital fashion content for digital and physical channels
- Creative fashion promotions
Gain Creators
- If a mistake is made, the sequence can be remade
- The Fabricant eliminates the need to find and hire extra personnel
Pain Relievers
- No need for continuous use of photography and filming equipment
- Improve of logistics and storage
- The production process is not affected by any conditions (light, model, ect.)
Channels
Offline
Fashion shows
Online
Website
Social media
Email subscription
Online media/magazines
Customer Relationship
User-friendly website
Contact form
Email subscription
Customer Relationship
Revenue streams
- Direct sales
- Collaboration
Revenue
streams
Key activities
- Website Maintenance
- Online marketing
- 3D animation and single designs development
Key activities
Key Resources
- HUMAN CAPITAL
- Web/Motion Designers
- Creative technologists
- Strong vision of being online
Key Resources
Key Partners
- Marketing agencies
- Designers that are willing to work with digital solutions
- Online media
Key Partners
Cost structure
Cost Structure
- Salary
- Software costs
- Marketing costs
- 3D body scanning equipment
Digitalization business model
- "Our work exists beyond the current concepts of catwalks, photographers, studios and sample sizes".
- The Fabricant’s business model relies on the ability to turn existing concepts and services into digital variants, and thus offer advantages over tangible products, e.g., easier and faster distribution.
Digitalization business model
Competitive Advantage
Competitive Advantages
Competitive Advantages
Industry Pioneers
Know How
Competitive Advantage
Eco-Friendly
Resource Optimization
Limited Fashion line
Competitive Advantage
Unique Products
Unique Advertisements