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Beesline Marketing Strategy
1,075
Alma Mesmar
Hiba Bustani
Youssef Saab
Jida Al Tawil
Joelle Nasr
Anecdote
Anecdote
- Product was invaluable
- Beeswax melts in the heat
- I began to wonder if the packaging releases harmful chemicals in the heat?
- Packaging is loose, product leaked out
- Conclusion: Packaging can be improved in many aspects.
Packaging
Our Recommended Packaging
Opens with a twist
Bee shape lipstick package
Color --> Reminded me of Lipton
Plastic instead of metal
Who is
Beesline?
Reminding you who Beesline is
“Having a production of that caliber in Lebanon selling to the region is not something that we see every day, having that kind of growth,” says Sadi.
Mission: We are committed to creating high standards of cosme-ceutical products based on Apitherapy & safe natural halal ingredients with transparency and honesty, providing sure value promises to reach customer satisfaction.
- Currently sold throughout the MENA region
- Available through their e-commerce platform www.beesline.com
- Advertised through Facebook, Instagram, TV ads and word of mouth
MENA Region
The Lebanese Market
The Lebanese Market
Environmental Factors:
Economic Factors:
Steep recession
High unemployment rate
Low demand
"Healthy is the new trend"
Both
Lebanese
Foreign
Sociocultural Factors:
Patriotism supports local brands
Lack of trust is a drawback
Strategy
What is our Strategy?
Is our targeted market being positioned effectively?
Does this target know Beesline's true value?
Who are our competitors?
What is the Solution?
Network Marketing
Anyone --> consumers or independent
agent can become a part of a
distribution channel
Profitability for Customers
More Interaction
=
Move up the Level
Customer Value
Customer Feedback
Customers --> Distributors
Customer Value
What does this mean for our customers?
- Guaranteed positive experience based on how well the customer does
- Word-of-mouth increases
- Feedback for a company gives chance for improvements
- Customers start coming in
Costs
Costs
What does it take to overcome these costs?
Steep recession: High employment rates -> advantage for customers
What are they?
- Legal work
- Software
- The team
- Promotions
Timeline
Experiential Marketing
Give out free samples
&
information on brand
Plan an event with an attractive venue
Attend event
Reach out to influencers
to represent brand
Follow up & Begin your network
Let's B-gin
LET'S GIN!
Thank you