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Rebranding strategy
6th semester exam project
Target group
Brand equity
Research about
Fotografen
SWOT
Target
group
Brand
equity
Online
Field
Research
15 people have been interviewed
45 people have been completed
No one recognized Fotografen
Only one recognized Fotografen
on the poster
No one recognized Fotografen logo
SWOT
analysis
Rebranding
New
Name
Term
Design
Symbol
Rebranding plan
Marketing
strategy
Improved
strategy
Improved
service
Change in
customer focus
Brand
image
Advertising themes
Prospects
Goals
Steps
2
Test the logo and choose the final one
1
Redesign the logo
4
Plan the event/ conference
3
Promote the new logo through a conference
Next Quarter Forecast
Logo
Elaboration
Event
Campaigning
Logo
The most voted logo
Event
The main purpose of this event is to :
Distribute the information about their company, services and products
Lunch the new visual identity ( logo ) by giving merchandise products
Interact with customers during a few hours, by presenting speech about :
“ The basics of photography “
“ The importance of a good camera”
“ Why and how can you determine an experienced photographer?
”Encourage the guests to put question "
Campaigning
Campaigning plan
Use bloggers/ public personalities,
other companies in order to make
publicity
2
Create merchandise products
that can be distributed to the customers
Create a better connection with the customers
1
Post relevant material that will
fortify the image and services that the company is using
4
Elaborate the event
or other collaborations and
get feedback afterwords
Make sure to intrigue the locals
about the upcoming changes and
about the event ( press, social media, magazines)
3
Make a clear idea and image about the
company's vision, mission and ambition and about the scope of the event