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RedBull life cycle
8
LESSON
PLAN
The Beginning
1
1984 in Fuschl, Austria the tall and skinny Blue and silver can was invented.
The company was founded by Dietrich Mateschitz & Chaleo Yoovidhya.
The beginning
The 90s
2
During the 1990s Red Bull sports sponsorship really kicked of with entering Formula one, Red Bull cliff diving starting in 97, Red Bull s first air show and acrobatics team started in 99, In 1997 RedBull started selling their energy drinks in the USA
https://www.redbull.com/us-en/energydrink/history-of-red-bull
1990
Essential understandings
Essential understandings
Y2K
The 2000s is Red Bulls biggest decade with sports.
In 2000 they held their first soap box race.
2001 they started their Red Bull racing junior team, sold its billionth can, First Taurus stunt awards etc.
2002-2003 they began doing alot of their extreme sports competitions
2004 is when the won their first Dakar rally, started a charity, held finals or events
2005 is officially when Red Bull racing started with their sister team Toro Rosso wich means red bull in italian
2006-2009 is when they started more teams and had first wins and got more wins started music labels,
3
2000
https://www.redbull.com/us-en/energydrink/history-of-red-bull
References
2010s
4
2010 Red Bull X fighter wows crowd in red square, F1 driver Sebastion Vettel wins his first WC maing hi the youngest F1 WC.
2011 F1 driver Sebastion Vettel wins his Second WC.
2012 F1 driver Sebastion Vettel wins his Third WC,
2013 F1 driver Sebastion Vettel wins his Four WC making him the youngest F! driver to score consecutive WC, Marc Marques becomes the youngest Moto GP WC.
2014 F1 returens to the Austrian GP/ Red Bull ring, First ever wings for life run, launches summer edition.
2015 Will Glad completes ice climb of Niagara Falls, Carissa Moore Wins her third WC.
2016 Lindsey Vonn breaks all time world cup win record Red Bull racing F1 driver Max Verstappen beome sthe youngest F1 race winner at the age of 18 years old.
2017 Lindsey Von breaking 63 world cup win record, young Bulls crowned europe worl champions.
2018 tehyw on abunch of stuff.
2019 Carissa Moore wins her fourth WC, Red Bull racing F1 pit crew does a zero gravity pit stop,
Final Red Bull air race held their last race.
2010
Step 1
https://www.redbull.com/us-en/energydrink/history-of-red-bull
https://www.redbull.com/us-en/energydrink/history-of-red-bull
Lawsuit and Controversy
5
Back in 2014 if you have any proof of drinking and or purchasing Red Bull you may take red bull to court and they will pay you for false advertising.
a couple years back a guy sued Red bull because when he drank a can he didn't get wings so he sued for false advertisement and won
Lawsuits and Controversy
6
2020
2020 and beyond
As of Currently Red Bull is the number one energy drink company and still growing
they have multiple sports teams and sponsor many athletes.
As of right now they plan to stay in sports and making more flavors and variants of their drink