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WHAT
WHAT:
WHERE
FROM JAPAN
TO ITALY
WHY
WHY
T
S
P
STP
Geographic...
...Demographic
&
Via del Corso
Culture Analysis
Culture Analysis
95
92
88
76
75
70
61
54
50
42
46
30
54
Individualism
Indulgence
Masculinity
Power Distance
Uncertainty Avoidance
Long Term Orientation
Hofstede's
Dimensions
management styles
HOFSTEDE
HOFSTEDE Criticism
HOFSTEDE
CR
I
T
IQUE
Sunil Venaik 2010
Michael Minkov 2011
Tony Fang 2003
Dr. Brandon McSweeney
(2002)
Yeh and Lawrence (1995)
Other criticism
AL
TERNAT
I
VE
G L B E
Uncertainty Avoidance
Gender Differentiation
Future Orientation
Instituitional Collectivism
Power Distance
9 GLOBE Dimensions
In-Group Collectivism
Assertiveness
Humans Orientation
Performance Orientation
G
R
E
P
EPRG
GEO CENTRISM
MACRO
PESTEL
PES
€onomi€
TEL
nvironmental
2
1
3
MESO
FORCES
4
5
5
Grundy 2006
Grundy 2006
Dalken 2014
McKinsey's 7 S
Cox 2018
VALUE CHAIN
MICRO
V A L U E
C H A I N
Sales & Marketing
Human Resource
IMC
IMC
Competitive Advantage
CONCLUSION
Conclusion & Recommendations
BIBLIOGRAPHY
- Academic.mintel.com. (2019). Clothing Retailing - Europe - October 2018. [online] Available at: http://academic.mintel.com/display/926982/?__cc=1&highlight [Accessed 4 Apr. 2019].
- Cox, A., Pinfield, S. and Rutter, S. (2018). Extending McKinsey’s 7S model to understand strategic alignment in academic libraries. Library Management. Available at: https://www.emeraldinsight.com/doi/full/10.1108/LM-06-2018-0052 [Accessed 4 Apr. 2019].
- Dalken, F. (2014). Are Porter’s Five Competitive Forces still Applicable? A Critical Examination concerning the Relevance for Today's Business. [Online] Available at: https://essay.utwente.nl/65339/1/D%C3%A4lken_BA_MB.pdf
- Euromonitor.com. (n.d.). Italy Country Factfile. [online] Available at: https://www.euromonitor.com/italy/country-factfile [Accessed 4 Apr. 2019].
- https://www.expatinfodesk.com/blog/2012/10/29/the-10-greenest-countries-for-eco-friendly-expats-2012/
- Fastretailing.com. (2019). Overview of Business Segments FAST RETAILING CO., LTD.. [online] Available at: https://www.fastretailing.com/eng/about/business/segment.html [Accessed 4 Apr. 2019].
- Grundy, T. (2006). Rethinking and reinventing Michael Porter's five forces model [Online] Avaialble at: https://marketbookshelf.com/wp-content/uploads/2017/05/Rethinking-and-reinventing-Michael-Porter.pdf [Accessed 4 Apr. 2019]
- thinkbox. (2017). Why TV remains the world’s most effective advertising. [online] Available at: https://www.thinkbox.tv/News-and-opinion/Newsroom/Why-TV-remains-the-worlds-most-effective-advertising [Accessed 4 Apr. 2019].
- Smg.cbre.com. (n.d.). Understanding Retail Destinations in Rome CBRE. [online] Available at: https://smg.cbre.com/retail/city/rome [Accessed 4 Apr. 2019].
- Southworth, S. and Ha-Brookshire, J. (2016). The impact of cultural authenticity on brand uniqueness and willingness to try. Asia Pacific Journal of Marketing and Logistics, 28(4), pp.724-742. Available at: https://www.emeraldinsight.com/doi/full/10.1108/APJML-11-2015-0174 [Acessed 4 Apr. 2019].
- Unkown, (2018). Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand. https://martinroll.com/resources/articles/strategy/uniqlo-the-strategy-behind-the-global-japanese-fast-fashion-retail-brand/ (Accessed: 4.4.19)
- Yanai T., Tahara S. (2010) UNIQLO’S SUCCESS ON THE GLOBAL STAGE. https://www.japanpolicyforum.jp/archives/economy/pt20101126091410.html (Accessed: 4.4.19)
- Yanai T., (2017). Fast Retailing Future Business Outlook. https://www.fastretailing.com/eng/ir/library/pdf/20171012_yanai_en.pdf (Accessed 4.4.19)