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Transcript

A new product line

ZADA brand

July 14th 2020

Executive Summary

Executive Summary

Misssion

Mission

Key to Success

Key

Financial Plan

Financial Plan

Product

Product

SKIRTS

SWEATSHIRTS

TRENCH / JACKETS

COATS

SHOES

BAGS

SWIMWEAR

ACCESSORIES

BLAZERS

DRESSES / JUMPSUITS

SHIRTS / TOPS

T-SHIRTS

KNITWEAR

PANTS

JEANS

SHORTS

ZADA's Women Hats

Hats

ZADA's Women Pants

Pants

ZADA's Women Shirts

Shirts

Management Summary

Personnel Plan: ZADA will have a staff of seven

• Two member clothing design team

• Web administrator.

• Two member marketing team

• Office manager.

• Accountant.

Management Summary

Members

Marketing Plan

Market Segmentation

Market Segmentation

Women 17-25 years of age

Women 26-40 years of age

Marketing strategy

Pricing strategy

Pricing Strategy

1.300.000 VND -> 1.299.000 VND

Sales Strategy

Sales Strategy

Sales Forecast

Sales Forecast

Influencer Marketing

Influencer Marketing

Chi Pu

Ho Ngoc Ha

Conclusion

Conclusion

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