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Netflix is the world’s leading streaming entertainment service company with 193 million paid memberships (2020) in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages
- Grow streaming subscription business domestically and globally
- Improve customer experience with a focus on:
“Becoming the best global entertainment distribution service.”
INTERNAL STRENGTHS OF NETFLIX
Netflix ranked 4th in Forbes’ “Top Regarded Companies” in 2019 showing its high brand reputation
INTERNAL WEAKNESS OF NETFLIX
EXTERNAL OPPORTUNITIES OF NETFLIX
EXTERNAL THREATS OF NETFLIX
(limited contents vs. customer's taste)
(Apple TV $5, Disney $7 vs Netflex $9)
(limited variety of content in more conservative countries)
+ How did COVID-19 IMPACT the company?