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REDEFINING
FUTURE
RENTING
EST 2017
INTRODUCTION
Settlrs is rental services company for furniture, home appliances, electronic and IT infrastructure. We cater to B2B clients in the housing sector, enabling them to shift from "outright purchase model" to "pay per use" model at reasonable monthly rentals.
ABOUT
FOUNDERS
- Gaurav Ranebennur
- Nishanth Janadri
FOUNDERS
Settlers, currently part of IIM-B Startup LaunchPad was founded in 2017 as a rental platform for B2B services for Furniture, Electric Home Appliances & IT Infrastructure.
SWOT
Weaknesses
Strengths
Focused On Client's Experience
No brand image
Strong, Durable Products
Present only in few places
Designer Curated Packages
Limited Products
SWOT
Opportunities
Threats
Increasing Competition
Emerging Startups
Financing gaps
Expanding to other cities
Highly fragmented business
Product Range Expansion
PRODUCTS AND
PACKAGES
PRODUCTS OFFERED
HOUSING PACKAGES
- FURNITURE
- HOME APPLIANCES
- SOFT FURNISHING
COMPUTER PACKAGES
- Macbook
- Laptops
- Desktop
RECREATIONAL PACKAGES
- Gaming Zone
- Video Lounge
- Gym Equipments
INSIDE
MARKETING
THE
MARKETING
AREA
THE WALL OF VENTURE CAPITALIST
Collaborating with venture capitalists and angel investors. Partnership with venture capitalist/angel investor can result in triangular benefits.
SETTLRS
Settlrs can rapidly expand its operations by providing quality packages to these startups funded by venture capitalist.
Venture Capitalist can be assured that their money is only being invested on important things.
Startups can benefit by focusing solely towards their work and growth without worrying about the Capital Expenditure for furniture, computer and other stuff making their balance sheet light and that too backed by their venture capitalist or angel investor.
STARTUP
VENTURE
CAPITALIST
SOCIAL MEDIA
GOD
Google only loves you, when everyone else loves you first. SEO, SERP, AdWords can be started by consulting digital marketing agency.
- Generating organic reach by meme marketing.
- Creating paid ads with influencers.
Creating Settlrs into a brand and creating authenticity around the brand by providing regular updates about the company.
- Concocting high quality videos of the products purchased by the clients and new arrivals.
- Sponsoring related niche You-Tube channels and web-series.
Reaching out connecting with the professionals of the corporate world.
Email marketing is one of the most effecting marketing method for B2B businesses.
SOCIETIES
JOINT
ASSOCIATION
Joining hands with societies of Universities and other Institutions can come in handy. Leveraging their reach can help in getting the brand name popular amongst other upcoming startups and hence creating a brand moat.
For example - ASSETS DTU
A FinTech Society of Delhi Technological University( formerly Delhi College Of Engineering ) capable of producing quality future Entrepreneurs.
SETTLRS SECRET SAUCE?
Providing Quality Rental Furniture, Corporate Essential Electronics at unbeatable prices.
FOCUS
THE PROBLEM
THE PROBLEM AND THE SOLUTION
Startups generally work on low budget and therefore don't have enough capital to buy essential stuff such as furniture and computers and accessories. Transition to Operational Expenditure from Capital Expenditure thus making the companies asset light is the goal of Settlrs. Decreasing the initial outlay and scaling can help in growing fast and at Settlrs we make sure that our customers can work towards their goals without worrying about other problems.
SETTLRS USP
NO HIDDEN FEES
INTENSIVE RESTORATION PROCESS
FREE RELOCATION
EASY UPDATE & SWAP
OUR PROUD CLIENTS
REGARDS
FELLERS
THANKYOU
- YASH RAWAT
- SHUBHAM JOSHI
- SUSHANT SINGH