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- Most of consumer purchases in pharmacies are not planned very far in advance.
- Pharmacy managers should be use the pharmacy design, layout of fixtures, and the products to affect the purchasing behavior of their customers.
why it's important : It plays significant role in the development of the customers perception which have a positive impact on its sale potential.
- To attract a large number of customers.
- To increase the sale and decrease the selling Expenses.
- Proper entrance for goods.
- To minimize the movement of customers within the premises of the drug store.
- To have space for reserve stock, office and resting place for the employees.
- Today’s consumers demand convenience, service, and the good environment in the pharmacy .
- It is important to select the most appropriate design aspects for a pharmacy without becoming too trendy or rapidly outdated.
- To determine a pharmacy design, the managers
must determine the characteristics and needs of the customers to be served.
Another key point when designing a pharmacy is to make sure that prescription dispensing, and counseling sections are in step with the profession.
pharmacists providing an array of patient counseling and pharmaceutical care services, additional space for pharmacists to talk privately with patients may be needed.
Many pharmacies also sell items that do not require a prescription, but they often sell better if a pharmacist is available to explain their use to patients (e.g., durable medical equipment, blood glucose monitors, or natural products).
Free Flow layout
Grid layouts
Fixture are irregularly shaped such as circles arches and triangle.
Grid Layout : Products are displayed in straight and parallel lines.
- more common in community pharmacies than free-flow layouts. Aisles are set in straight-line grid arrangements.
Advantages
-Allowance for browsing and
wandering freely.
- Increased impulse purchases.
- Visual appeal and Flexibility.
Advantages
- Possibility of self service
- More Product Exposure.
- Simplified, Security, Minimum pilferage.
- Maximum utilization of available space.
Disadvantages
- Possible confusion.
- Waste of floor space.
- pharmacy_management_essentials
-pharmacy layout