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Vanesa Gutierrez
Clarence A. Crane
To the original 2 Wint-O-Green and Pep-O-Mint flavors they added 7 more flavors ,Spear-O-Mint, Cryst-O-Mint, Cl-O-ve, Lic-O-Rice, Cinn-O-Mon, Vi-O-Let, and Choc-O-Late
1935
Lifesavers with their first friut flavored candies witch they called the "five flavours"
The 5 flavours where: Pinaple, Cherry, Lemmon, Orange and Lime
Lifesavers took WW2 as new marketing oportunities, creating new advertisements in news papers and more
They put a spin on a clasic changing the look of the Pep-O-Mint candy
They used a more colorfull aproch adding more color to their paper ads and posters
Lifesavers "holes" where created
The Brand introduced a gummy version
In the US the original flavours where changed
From- cherry, pinaple, lime, lemmon and orange
To- Pinaple, cherry, watermellon, rasberry and blackberry
The new "Gummy Colitions" where introduced
lifesavers sours came out