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Matt Byrd Homes
Targeted Online Advertising Proposal
What is Targeted Online Advertising?
Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, search history, website history, etc.
Introduction
Banner Ads
The billboards of the internet!
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The Perfect Mix
Combination with OOH
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Nielsen Confirms
American adults spend, on average, nearly 6 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."
By the numbers
Source: Forbes / Bain & Co.
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
"I think people really like this place!"
All this leads to...
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Solutions
Online Solutions
Renfroe offers a wide range of highly technical solutions to fit your online advertising needs!
Site Retargeting
Site Retargeting
92%
of first-time visitors to a website will not make a purchase.
Customers are
70% more likely to convert on your website when retargeted.
Serving ads to customers that have previously visited your site.
https://bit.ly/2vPaqZB
https://bit.ly/2NtbEkH
Customer visits other sites and is served your ad
Customer visits your site
Customer returns to your site
Keyword Retargeting
Keyword Retargeting
Using a manicured list of relevant keywords for your industry, we can serve ads to the people that are actively searching for your products or services. We can also look at contextual clues from content users have been reading to get a better idea of their purchase intent!
Geo-fencing
Geo-fencing
We can target:
Zip Codes
Zip Codes +4
A set radius
Neighborhoods
Streets
Your Competition
Specific Events
Individual Houses
ANYWHERE
Target them when they are in the location and up to
30 days after!
Building incredibly precise boundaries around locations where potential customers are frequently visiting.
Conversion Zones
Conversion Zones
Target
Serve Ads
Track
By setting up a geo-fence around the location you want your customers to go, we can track who received your ad and actually went to the intended location!
Our Recommended Online Action Plan
Let's put this technology to use for your business!
Our Plan
Geo-fencing/Keyword Strategy
We will geo-fence your target audience location and qualify the leads in those areas by overlaying keywords and contextual search history to narrowly focus on home buying intenders.
Geo-fencing with Targeting
Site Retargeting
Site Retargeting
Remember: People are 70% more likely to convert after being retargeted!
We can place an invisible retargeting pixel on your website to collect information on devices that visit your website. Using this data, we can retarget those devices with your ads for up to 30 days after visiting your site!
Q
A
&
How can I track my campaign?
We will create a personal, monthly data report of key analytic metrics so you can monitor your campaign insights.
Summary
How will I be supported during my campaign?
A dedicated Renfroe team will keep a close eye on your campaign and review data patterns daily to optimize impression effectiveness and strengthen your
campaign focus.
Active Campaign Management
Through a combination of automated, algorithmic optimization and daily human check-ups, Renfroe provides an unprecedented level of active management.
The Renfroe Advantage:
- Utilize your impressions to their fullest potential
- Avoid geo-fence black holes that siphon off impressions without giving desired results
- Feel the benefit of optimizations and adjustments on a daily basis- not monthly or worse
- Find trends and successful strategies quicker and redirect the campaign focus on these channels
Summary
200,000 Impressions/month
($2,000 per month)
Focus campaign on one specific area at a time (such as Pooler). Then, move entire campaign to a different area to ensure targets are getting covered with enough impressions to make an impact. We recommend 4 impressions per target per day.
Proposal
and Pricing
How many impressions do I need?
OR
500,000 Impressions/month
($4,500 per month)
Allow the campaign to fully cover your target audience from the beginning. Avoid missing out on potential home buyers in surrounding areas by allowing the campaign to target a majority of these people right from the start!