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ABOUT
US
ABOUT US ...
THE TEAM
THE BRAND
Emilie Calzamiglia
September 2019
- What do the company cares about most ?
Self-identity
Made in France
Premium
Quality
Price
Just price
Responsible
Positioning
Transparency
CURRENT MARKET
CURRENT MARKET
- 67% of consumers.
- 500,000 retirees.
- 1.2 million households.
- 51% of products purchased on the web are in the clothing sector.
E-COMMERCE
Brick and Mortar
2.6% 4.2%
Online sales
- 70% of the Top 25 e-commerce websites integrated the Marketplace model .
Made in france
- Nearly 3 out of 4 French people are willing to pay more for a product manufactured in France.
Numerous sizes available
Quality products
Insufficient notoriety
Made in France
Innovative company
High costs
CSR
Small core target
Small quantities productions
Little diversity in the products
Fair price
Fast shipping
Interaction with customers
ECO friendly
w
s
"Made in France" label
O
T
Textile industry almost saturated
Competitors
International expansion
French touch
Field is not innovative
Consumer demands
Only 13% of clothes bought by the French are made in France
SUGGESTIONS
SUGGESTIONS...
- Our purpose
- Integrating culture into production and building customer loyalty.
- Personalization.
- "Enhancing " the "made in France" label.
- Start with the national market.
- Phone App AR
- Gamification
- Internationalization
- Account packages
0
10
20
The little designer
- Video Game
Turkey
Denmark
USA
Mexico
3 Years later...
- Collaboration with the Culinary school
- Collaboration with a restaurant
Canada
- Pop-up Stores
Next destinations ...
- Means of export
USA
- Peugeot e-Partner
- Ecological
Turkey
Denmark
- Product placement
- Influencers
Mimiarr
Jodie la petite frenchie
- Best items :
- Send gifts to youtubers and tiktokers
- Raya ABIRACHED
- Diversity is fashion
- Collaboration
CONCLUSION
- The Budget
" Rien ne se perd tout se transforme ..."