Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
---------------
--------
---------------
------------
---------------
---------
Where to begin?
Seven Truths
1. Asking a question communicates that a
respondent should be able to answer it.
2. Respondents interpret questions to make
them relevant to the perceived intent.
3. Respondents interpret questions in ways
that are relevant to their own situations.
4. Respondents answer the question they think
an interviewer intended to ask.
5. Respondents do not report what they believe
an interviewer already knows.
6. Respondents avoid providing redundant
information.
7. If response categories are provided, at least
one is true.
Question
Wording
Wording is Everything
Is the US headed in the right or wrong direction?
Reuters/Ipsos Poll
Do Not Assume ANYTHING
Washington Post-ABC News, January 12-15 2017
Beware of Priming
Washington Post-ABC News, January 12-15, 2017
Do you think we should have basically open borders or do you think we need secure borders?
Harvard-Harris, January 17-19, 2018
Do Not "Load" a Question
Washington Post-ABC News, January 12-15 2017
quality.wisc.edu
Question
Order
Influencing Responses:
Two Scenarios
10,509 adults conducted by the polling firm SurveyMonkey from Jan. 1 to Jan. 5
10,509 adults conducted by the polling firm SurveyMonkey from Jan. 1 to Jan. 5.
quality.wisc.edu
Responses
Open v. Closed?
Agree-Disagree
WASHINGTON POST-ABC NEWS POLL APRIL 7-9, 2017
Forced Choice
WASHINGTON POST-ABC NEWS POLL APRIL 7-9, 2017
Ordered Responses
WASHINGTON POST-ABC NEWS POLL APRIL 7-9, 2017
Recall can
be tricky
The Effects of Recall
Provide time references
"People can watch, read, or hear in-depth news stories at different times of the day. Would you say you mostly watch, read or hear in-depth stories, beyond the headlines in the morning, in the afternoon, in the evening, the last thing at night, or all throughout the day?
https://www.americanpressinstitute.org/publications/reports/survey-research/how-americans-get-news/
Did you find news in any of the following ways in the
last week, or did you not find news in that way?
https://www.americanpressinstitute.org/publications/reports/survey-research/how-americans-get-news/
Administering
How to/where to administer it?
social desirability (Goffman 1963, 1973)
skewed to Internet users
digital divide
quality.wisc.edu