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Strategic Management Retreat

Khaled Mitwally

10/21/2020

Compare and contrast the roles that strategic thinking, strategic planning, and strategic momentum play in the strategic management process:

Strategic thinking & planning

Strategic thinking helps the organization function and plan for maintenance and advancement.

Strategic Thinking

The input of the entire staff in the organization is needed because everyone takes on multiple tasks that would normally belong to different departments, due to the increasing patient loads and administrative work faced by our small sized organization.

Strategic Momentum

Strategic momentum is key to keep the entire staff engaged in the function of the organization, to maintain the highest standard of care and remain with a competitive edge.

Strategic Planning

Strategic planning allows for the foundation of implementation to be created and involves managing the physical changes and monitoring the outcomes in the organization (Devitt, Klassen, & Martalog, 2005).

Analytical & Emergent Control

Strategic Approaches

In strategic management it is important to have both analytical methods of management as well as emergent methods as well.

The emergent approach involves the innovative way of creating solutions and implementing change and allows an organization to have a competitive edge in providing the highest quality of care (Bovaird, 2008)

Emergent

The analytical approach involves more logic based sequential methods of strategizing and planning.

Analytical

Both methods allow the organization to be adaptable, both addressing new treatments and changes as well as maintaining old necessary ones and structure.

Both Methods

Marketing & Strategic Management

Marketing plays many roles in the strategic management process, and they both have significant effects on one another.

The first role that marketing has, is that it encourages the organization focus mainly on the needs of its customers or patients (Davies, Moutinho, Phillips, 2001). This helps the clinic consistently provide the highest quality of care.

Role 1

Marketing is also another important role when it provides the clinic with a means of new patients, which helps fund future planning and changes in the organization.

Role 2

Marketing also tends to involve a lot of data collection and analyzation, which is incorporated into the clinic’s management process (Davies, Moutinho, Phillips, 2001).

Role 3

One final role that marketing plays in the strategic management process is that it engages the clinic with the surrounding community, which allows the staff to have a better understanding of the local perspectives and needs and address them accordingly. Certain areas have recognizable patterns of fertility issues and it provides the clinic with opportunity to research as well into such matters.

Role 4

• Devitt, R., Klassen, W., & Martalog, J. (2005). Strategic management system in a healthcare setting--moving from strategy to results. Retrieved October 21, 2020, from https://pubmed.ncbi.nlm.nih.gov/16323516/

• Tony Bovaird (2008) Emergent Strategic Management and Planning Mechanisms in Complex Adaptive Systems, Public Management Review, 10:3, 319-340, DOI: 10.1080/14719030802002741

• Paul A. Phillips, Fiona M. Davies & Luiz Moutinho (2001) The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis, Journal of Marketing Management, 17:1-2, 159-182, DOI: 10.1362/0267257012571438

References

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