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The interactive techniques in which human understanding, meanings and norms, roles and regulations are worked out through communication reality is built through communication within groups, society, and cultures.
Reality is not shaped by our language, but what exists in reality is reflected through our language
• focuses on patterns of interactions rather than individual characteristics
• symbolic interactionism
• social
constructionism
• socialinguistic
• ethnography
• spair-whorf hypothesis of linguistic reality
• symbolic interactionism
• social structures and meaning is created and maintained within social interactions
• social constructionism
• investigates how human knowledge is constructed through social interactions
• social linguistics
• the study of language and culture
"...the socio-cultural tradition offers help in bridging the culture gap that exists between "us" and "them".