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B1.5 Lesson 5
2
Breaking the Ice
David Cano
-Do you ever use these topics to start a conversation?
-What other topics do you use?
-What kinds of questions would you ask about them?
Goal
Match the verbs to the nouns, more than one option is possible
a wet
b better
c the match
d the news
e people
f plans
1 hear
2 watch
3 get
4 have
5 feel
6 know
Collocations
Try to create a phrase or question to open a conversation with these phrases:
-Have you heard the news about the U.F.O. sightings
released by the Pentagon?
Listen and match the conversations 1-5 to the situations a-e.
a strangers on a train
b work colleagues at the coffee machine
c work colleagues in the lift
d a couple at home
e strangers at a party
Listen up!
Listen again. Which conversations change topic and which follow the topic in the opening line? What does this tell you about conversation starters?
Look at the statements and quesitons.
Which would you use with:
a) strangers b) friends/family c) both
Useful Vocabulary
1 Do you know something? your face is really familiar
2 Excuse me, can I give you a hand with that?
3 How are you feeling today?
4 So, how do you know Sergio then?
5 What's the problem? You look terrible.
6 What did you say your name was again?
7 Hi, what are you up to?
8 Dod you sleep Ok?
9 Hi what brings you here at this time?
10 You don't know me, but...
You are going to start a promotional campaign (choose any product or service), and the first task you need to do, is to create a small sketch about people breaking the ice/having a small chat.
Your turn!
Use at least 2 collocations with the verbs we mentioned at the beginning, and 3 phrases similar to the ones from the previous activity
Read the article.
Match the statements a-d to the paragraphs 1-4
a) it can help create goodwill and a positive image for your product
b) it may be expensive and time-consuming
c) a personal touch can help a lot.
d) it can help get people interested in what you offer
Outlining a Promotional Campaign
Find/underline the marketing strategies found in the article.
From what I've seen...
I believe...
It appears to be that...
It seems to me...
As far as I see...
In my experience...
What are the pros and cons of the following strategies.
- Merchandising
- cold-calling
- word of mouth
Strategies
- wikis
- online
banners
Action Plan
Outline a promotional campaign for a product and/or service.
You are going to do a power point presentation trying to sell the idea or how you would market that product and service for your costumer and how each marketing strategy would help selling the product/service