How to build an e-commerce presence?

How To Design A Web Site?

The Eight Most Important Factors in Successful

E-commerce Site Design:

• Functionality
• Informational
• Ease of use
• Redundant navigation
• Ease of purchase
• Multi-browser functionality
• Simple graphics
• Legible text

Choosing the right Software

M-Commerce

How to build an

e-commerce presence?

• Web Server Software
• Dynamic Page Generation
• Web Application Server
• E-commerce Merchant Server Software

Choose An M-Commerce Platform:

• Mobile Web Site
• Mobile Web App
• Native App
• Hybrid App

• Developing A Mobile Web Site and Building Mobile Applications

First: ask yourself some important questions:

Choosing The Right

Hardware

• But which is the best for my business?

Right-Sizing Your Hardware Platform:

Characterize the marketplace

Where’s the money?

(Business & revenue model)

• Structure of market
• Demographics of the market

• Basic business models: portal, e-tailer, content provider, service provider, community provider, …
• Basic revenue models: advertising, subscriptions, transaction, fees, sales, affiliate revenue

• The Supply Side
• Vertical scaling
• Horizontal scaling

• The Demand Side
• Content
• Security
• Searches
• Unique Items
• Page Views (hits)

…

Know yourself: SWOT-Analysis

• How to overcome weaknesses, how to realize opportunities

• Cost Considerations

Other E-Commerce Site Tools

Why do people use a Technology or not?

How many people do have a smartphone in Germany?

TAM is a model which exactly makes a statement about this!

How, Why and Where do customers use mobile devices and how do these mobile experiences change business interactions and behavior?

TAM gives an answer to:

• how and why customers use mobile devices
• which attitude users have to this technology
• which first usage behavior results from it

• Tools for search enginge optimization
• Tools for interactivity and active content

....

• 2014 every second person already had one in Germany

• Meanwhile the number of the smartphone owners increased up to around 75% and it continues to rise

Construction of TAM

Systematic Approach to build an

e-commerce presence

•  Find key decision areas

• Management
• Software
• Hardware architecture
• Design
• Telecommunications
• Human resources

•  Planning: The Systems Development Cycle (SDLC)

4. Testing the system

1. Systems analysis/planning

5. Implementation and maintenance

• Unit testing
• System testing
• Acceptance testing
• A/B testing
• Multivariate testing

“What do we want this e-commerce site to do for our business?”

3. Building the system: in-house vs. outsourcing

2. System design: hardware & software platforms

Inhouse = building website on your own

Outsourcing = hiring an outside vendor to provide the services

• Listen to customer’s feedback + respond
• Develop a systematic monitoring & testing plan
• Benchmarking & keeping site current

• Identify the Business objectives for your site
• Develop a list of system functionalities and information requirements

“How will all this functionality be delivered?”

• Come up with a system design specification

Building an e-commerce presence