AWS

AWS HISTORY

AWS GEOGRAPHY

AWS CUSTOMIZATION

• AWS has the most comprehensive set of ML/AI services and ecosystem

to deliver personalized experiences – even for companies with little to no prior experience.

• With AWS, companies can process their data, identify what is meaningful, experiment with algorithms, then optimize a customized, personalization model. This allows companies to make relevant recommendations, or tailored messages, that deliver an enhanced and inspired guest experience.

• Specifically, Amazon Personalize, an AWS ML service makes it easy

for developers to create individualized recommendations for customers using their applications.

Deliver high quality recommendations,

in real-time

The ML algorithms used by Amazon Personalize create higher quality recommendations that respond to the specific needs, preferences, and changing behavior

of your users, improving engagement and conversion.

Personalize every touchpoint along

the customer journey

Amazon Personalize provides flexibility for you to use real-time or batch recommendations based on what is most appropriate for your use case, enabling you to deliver a wide variety of personalized experiences to customers at scale.

Easily implement personalized recommendations in days, not months

With Amazon Personalize, you can implement a customized personalization recommendation system, powered by ML, in just a few clicks without the burden of building, training, and deploying a “do it yourself” ML solution.

Data privacy

and security

All of your data is encrypted to be private and secure, and is only used to create recommendations

for your customers.

AWS KMS enables you to maintain control over who can use your customer master keys and gain access to your encrypted data.

AWS is a good fit if

• Looking for maximum global reach

• If stable, reliable service from a cloud platform is business-critical for a company with a long track record.

• Flexibility is key and requires a wider range of services.

• Enterprise customer or starting from scratch.

When it comes to market share, AWS is the market leader. This is due to a number of features, its global reach, and length of time on the market.

Save when

you commit

Pay less by using more

Pay-as-you-go

AWS PRICING

For services such as S3, pricing is tiered, meaning the more you use, the less you pay per GB.

• AWS offers you a pay-as-you-go approach for pricing for over 160 cloud services.

• You pay only for the individual services you need, for as long as you use them, and without requiring long-term contracts or complex licensing.

Easily adapt

to changing business needs without overcommitting budgets and improving your responsiveness to changes.

Savings Plans offer savings over On-Demand in exchange for

a commitment to use a specific amount of an AWS service

or a category

of services, for

a one- or three-year period.

THE AWS CHOICE

• You can’t go wrong with AWS, due to its rich collection of tools and services and massive scale.

• The only reason not to choose Amazon is if you want a more personal relationship, something a small boutique shop can offer.

• At its size, it’s hard for Amazon to have a close relationship with every customer, but there are managed services providers that can offer that type of attentive focus.