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Meghan Webster
Targeted Online Advertising Proposal
What is Targeted Online Advertising?
Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, user history, website history, etc.
Introduction
Display Ads
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The Perfect Mix
Combination with OOH
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Nielsen Confirms
American adults spend, on average, nearly 6 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
By the numbers
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
"I think people really like this place!"
All this leads to...
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Custom Action Plan
Let's put this technology to use for your business!
Our Plan
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 1
Curated Audience Targeting
Here are some curated audiences we recommend for you!
- Home Purchase Intenders - Highly Likely
- In-Market for a New Home
- Likely To Move
- Home Mover - Planning to Move
- Home Shopper
- First-Time Home Purchaser
- Heavy Visitor of Realtor.com/Trulia/Zillow
- In-Market for Moving Services
- In-Market for a Mortgage
Contextual and
Keyword Targeting
Focused on previous search terms
Keyword Retargeting
Tactic 2
Keyword and Contextual Targeting
Using a custom list of keywords, we can target users as they are actively searching for your services!
We can also serve ads alongside relevant content as a potential customer is reading related articles!
Focused on website-level content
Contextual Targeting
Target based on content users are consuming!
Site Retargeting
92%
of first-time visitors to a website will not make a purchase.
Customers are
70% more likely to convert on your website when retargeted.
When a user visits your website, we can collect those device IDs and serve your ads across their devices!
Tactic 3
Site Retargeting
https://bit.ly/2NtbEkH
https://bit.ly/2Eq7MOu
Customer visits other sites and is served your ad
Customer seeks out your company and visits your site
Customer remembers your site and returns to convert!
So, how much does all of this cost?
Summary
Rates
+
Typical Campaign Cost:
$10 per 1,000 ads served
Prices vary based on three main factors:
1) Volume of Impressions Served
2) Size and Competition of Market
3) Tactics Utilized
All campaigns include detailed, monthly reporting of key campaign metrics and constant back-end optimizations and enhancements from our dedicated online team!
Based on 2 tactics used and at least 150,000 impressions
per month