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FBLA Publication Design 2019
569
Publication Design
Claudia Mushel
TOPIC
High School: Voyage High School
Colors: sea blues
Topic
Slogan: "Learning Today, Leading Tomorrow"
Logo: "V" with mascot superimposed
Mascot: harbor seal
Publication Portfolio
Publication Portfolio
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Materials
Double click to edit
Brainstorms
Design Process
1. Defining task+ researching
3. Creating prototypes
Process
4. Creating final product+ refining it
2. Brainstorming+ sketching
Prototypes
Design Details
Design Details
Initial Design Goals
- Clean, minimalistic aesthetic
- focus on ocean & nature colors and pictures
- high resolution images
- different
Development Process
Development Process
Developing final design into the ideal publication:
- Riddled with complications
- Illustrator, printing, switching
- Working solo
- Time+ planning
- Changes in name and theme
Design Features
- piques interest of a specific target audience
- makes publications user-friendly
Features
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appeals to students + environementally conscious Californians
}
- information easy to find, 3rds
- ocean/nature emphasized in images and coordinates
appeals to high schoolers, sports minded individuals
}
digresses slightly from minimalistic aesthetic, sportier typography
stripe gradient
[
consistent color scheme
contact info
contact info encourages communication, colors= visual appeal
}
Theme
Theme
- clean crisp aesthetic
- nature, connection to goals of school
- ocean blue color scheme
- represents intelligence, environment
- Consistant typefaces, raleway