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Transcrição

Dino Conti

Ice Cream

Life never tasted so good!

Content

group

Thao Nhu

Assistant

Designed by Quang Phu

team

Hoang Nhi

Chairman

Hong Tham

Secretary

Thuy Linh

Membership

Khanh Trinh

Membership

Hoang An

Membership

Mr. Ton Duong Lee

Leader and Spokesman

DUONG asks and YOU answer

A boy and his father a in a terrible car crash. The father dies instantly.

The boy is rushed to the hospital.

The doctor walks into the operating room, and said, “oh my god! I cannot operate on this boy, he is my son!”

How it’s possible?

entrance

3

8

6

7

1

2

5

4

Lead my team

Lead my dream!

Thao Ly

Bao Tram

Game

Ngoc Khai

Anh Tuan

Dino Conti

Ice Cream Inc

about

brand

  • Based in Santa

Barbara (USA)

  • Manufactures

and distributes

to California

  • 15 flavours

  • Classic SupaKoollabel

chocolate ice cream

products

Dino Conti's main products as a % of turnover

Classic SupaKool chocolate ice cream

Six top-selling flavours

Other flavours

Iced yoghurt

Novelty products

(iced fudge, chocolate bars, lollipops)

41%

32%

14%

6%

7%

goal

Dina Conti has expanded rapidly in recent years, but now its growth is slowing down. A recent fall in profits has disappointed the management. The owner, Paolo Conti, wants the company to become more international.

state

reason of

falling profit

problem

  • Prices
  • Equipment
  • Outlets
  • Products
  • Environment

future

Paolo has $3 million to invest in his company so that Dina Conti can continue its remarkable growth, but only if it solves its present problems, develops new products, and finds new markets.

Board meeting

plan

  • Gelato (Italy) : $ 250.000

  • Baskin Robbins (USA): $ 500.000

  • Berthillion (France): $ 250.000

purchase of other company shares

$ 1.000.000

Mother Dairy

  • Favorite ice cream in Denmark since 1974
  • Full line of machinery and equipment.
  • Transfer price: $1.200.000

bought Mother Dairy Cream Company

$ 1.600.000

Upgrade devices: $ 400.000

Promotions: $ 200.000

Advertisement: $ 200.000

addition

$ 400.000

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