Marketing Principles S2 Performance Final Exam

Title Page

Sales Pitch

Hello everyone my name is korena and i will talking about the movie Avatar: The Way of Water and the pitch of it. So Jake Sully and Ney'tiri have formed a family over the years and are doing everything to stay together. However, they must leave their home and explore the regions of Pandora. When an ancient threat resurfaces, Jake must fight a difficult war against the humans. That is the pitch that i got from the movie. And why you should go and see it is because of the amazing special effects and animation. And it has every emotion that you can think of. And see the team work and family work to defeat the threat. And you will want to see the out come of the movie/ story. if you are the people that gets bored when watching movie you will not be bored if you watch this movie because there is so much to look at like the animals and the people and the art. in every scene it's never boring. So everyone if you want to see this amazing movie places go buy a ticket at the movie theater.

Describe the target audience for the movie in detail.

So in the movie the “Avatar: The way of water” the target is what it means to love also whether if that be a culture or a place or a person. I don't want to spoil a lot for you but i can give you a little bit. So no matter where you go you always show love to the other people even if you don't have the same culture or you don't live in the same place/environment. That is all i can give to you.

3 demographics, 2 geographics, and 3 psychographics

3 demographics

• (57% of audience) ages 18-34.
• (56% of audience) male
• Fantasy/Sci-Fi speaks to children or young adults

3 psychographics

• Sci-fi/fantasy fans
• Environmentally aware people
• Anti-imperialist people

2 geographics

• Movie is in English, so speaks to English speaking audience (countries where English is spoken)
• New Zealand is location of filming, so Kiwis would watch movie in support of local economy

explaining why your target market would enjoy this movie

The people will like and enjoy the movie “Avatar: The way of water” is because the animation is beautiful and the movie is great quality. Everything in the movie was creative, imaginative. The scenes are epic, exciting, interesting, absorbing, deep, understanding, Touching love, dramatic, emotional. The structured story is when The characters are thrown in the middle of the Central Conflict and is placed at direct odds with the forces of antagonism. Then The characters and their personality. Ronal is the Tsahìk of the Metkayina clan and mate of Tonowari. But she is wise and strong. Neteyam was the first born son of Neytiri and Jake Sully. But he was Kind, responsible and possessing strong virtue at the end of the day he died. Jake Sully was a soldier for the sky people but he fell in love with neytiri and the following fifteen years, Jake has three children with Neytiri ,Neteyam, Lo'ak, and Tuk, and adopts two others Kiri and Spider.He is tough, strong-willed, and good-natured,serious and blunt. Neytiri is second-born daughter of Eytukan and Mo'at and younger sister of Sylwanin wife to jake sully. She is fearless, impetuous, and unyielding. Tsireya is a thirteen-year-old tsakarem of the Metkayina clan. She is graceful and strong,very kind. Lo'ak was the second oldest. He is impulsive and brash,sympathetic, helps when he wants to. Kiri is Grace daughter put she passed in her dormant avatar was discovered to be pregnant, and Jake and Neytiri adopted the child when she was born. She is mischievous and somewhat rebellious qualities. She is also special because the biological reincarnation of Grace.Tuktirey is the youngest of Jake and Neytiri's children. She is daring, mischievous,adventurous. Tonowari is the leader of the Metkayina clan. He is a fierce warrior, but also a well spoken statesman and leader. Aonung is a fifteen-year-old Na'vi hunter/free-diver from the Metkayina clan and the eldest son of the clan leaders. He hold prejudice towards the forest people,rude. Miles was a RDA Security Operations commander serving as the chief he has a son name spider. He is apathetic and callous.Spider see himself as one of the avatar but he is human. He has a desire for adventure, a big heart and has a willful spirit. The reason why i think everyone will like the movie is because there so many different emotions that all the character has and even the story has different emotions. People can relate or like fighting sense or love scenes or sad scenes. This movie just has a lot of things going on and it's easy to understand whats going on. Finally is why this movie is great to watch and it will not disappoint at all.

understanding

epic

Life is just like a movie.

Scenes

Love

exciting

sad

anger

Ronal and Tonowari

Lo'ak

old self-Miles

character are just like us

The characters

Grace - Kiri

Jake Sully and Neytiri

Spider

Tuktirey

Neteyam

Aonung

Tsireya