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Marketing
It's a dogs World
Bastien Campos - Juliette Guériaux -
Lily n'gbaly - Xiang he / M1ENG3
Presentation of the brand
Presentation of the brand
The moschino labels
- Moschino (principal brand)
- Moschino cheap and chic (second women brand)
- Love Moschino ( women and men clothes known as Jeans Moschino)
Importants events
1983: creation of the brand by Franco Moschino
1994: death of Franco Moschino
1999: The brand is buy by Aeff group
2004: made clothes for the olympics games in Turin
2013: new designers Jeremy Scott
2018 : news brand named Dogschino for dogs
What is Moschino ?
Jeremy Scott
Jeremy Scott (born August 8, 1975) is an American fashion designer. Scott has built a reputation as "pop culture's most irreverent designer". He is working in Moschino since october 2013.
Jeremy Scott
SWOT
Strenghts
1. Creative Designs from an established fashion house
2. Associated with Aeffe s.p.A hence greater credibility
3. Strong parent brand’s distribution network and financial stability
4. Good presence in Italy and some other European countries
5. It has stores in Europe and Asia
Weakness
1-limited advertising, brand awareness globally
2- Insufficient focus on Asian market
Opportunities
1.Increasing disposable incomes in emerging countries
2.Growing awareness of the fashion industry due to media
3. People accepting fashion trends as a part of everyday lifestyle
Threats
1.Competitive market
2.Product substitutes is easily available
3. Threat from cheaper/ fake imitations
Competitors
New brand for dogs
Your dog's second skin
A new concept
Dogshino's spirit inherit the funny and`colorfull concept from the o...
A new concept
Dogshino's spirit inherit the funny and`colorfull concept from the old moschino fashion show (Barbie and Mc Donald's topic show).
It's very comfortable thanks to the cotton from Turkey in order to provide good qualities for dogs.
The garment will provide full comfort to your animal. The fabric aims to be very comfortable, in that way we chose to use cotton from Turkey in order to provide good qualities clothes for dogs.
Moodboard
Moodboard
Production
Make in Italy - Make by hand
Fabric come from Turkey- (cost leadership strategy )
Cost-leadership strategy involves becoming the lowest- cost organization in a domain of activity.
In 2014 Turkey was the EU’s second largest textile and clothing supplier, after China, with a 13.7% share of EU textile and clothing imports from all sources during the year.
Reference: Business and market analysis for the global textile and apparel industries, No 178, Published January 2016
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011xtile and clothing supplier, after China, with a 13.7% share of EU textile and clothing imports from all sources during the year.
Reference: Business and market analysis for the global textile and apparel industries, No 178, Published January 2016
Johnson, Whittington and Scholes, Exploring Strategy, 9th Edition, Pearson Education Limited 2011
Why Turkey ?

Turkey is the fourth largest cotton importer after Bangladesh, Vietnam and China.

Why Turkey ?
Timing
New collections twice a year
First collection: October
Second collection: February (Thick clothes, Down jacket).
Timing
Communication
°Social media (Instagram, Twitter,
Facebook, Pinterest)
°Advertisement
°Cooperate with celebries and famous dogs in internet.
All the money will go to animals charity.
- Communication
The Party dogs shows
After the launch of the brand we are going to made a dogs party.
The guest have to bring theirs dogs or wears some dogs patern for enter. The main subject of the party is dogs.
Inspirations
Inspirations
Silhouettes
Conclusion
To sum up, we evaluate our fabrics and our fashion based on Moschino's universe.
We create a new concept and new fashion life style for dogs.
We try to keep our loyal costumers and attract more new costumers.
.