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104
Customers’ Perception Towards Sustainable Clothing And Its Impact On Customers’ Purchasing Intentions
Supervised by
Prof. Yasser Tawfik
Menna Tarek
Nada Ali
Nouran Mowafak
Reem Yasser
Concept
Studied
Perception
Perception
Cultural
dimensions
Subjective Norms
Subjective
Norms
Purchase Intentions
Purchase
Intentions
Exploratory
Research
Data Collection
Data
Collection
Observation
Observation
In depth Interviews
In depth
interviews
Expert Questions
Experts
Customers
Customers
Content Analysis
Content
Analysis
Figure 1
Figure 2
Research Problems
Research
Problem
Research Questions
Research
Questions
Is there a relationship between cultural dimensions and customers’ perceptions towards sustainable clothing?
RQ1
RQ2
Is there a relationship between subjective norms and customers’ perception toward sustainable clothing?
RQ3
Is there a relationship between customers’ perception towards sustainable clothing and customers’ purchase intentions?
Research
Objectives
RO1
To measure the relationship between cultural dimensions and customers’ perception towards sustainable clothing.
To examine the relationship between subjective norms and customers’ perception towards sustainable clothing.
RO2
RO3
To test the relationship between customers’ perception towards sustainable clothing and purchase intentions
Research Hypothesis
Research
Hypothesis
There is relationship between cultural dimensions and customers’ perception towards sustainable clothing.
RH1
RH2
There is a relationship between subjective norms and customers’ perception towards sustainable clothing.
RH3
There is a relationship between customers’ perception towards sustainable clothing and customers’ purchase intentions.