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Born Global Companies

1

Find an example for a Born Global company and analyze why it is born global.

Table of content

1. Definition of Born Global Companies

2. Examples for Born Global Companies

3. Born Global in the Case of Skype

4. Characteristics of Skype as a Born Global Company

3. Conclusion

!

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Feel free to ask questions during the presentation.

What is a Born Global Company

#1

A company that, from inception, aims to achieve significant competitive advantage through sales in multiple countries and the use of resources.

# international origin

# committing resources to international ventures

# focus on foreign markets rather than on their own

#2

Difference to multinational Companies

# multinational companies grew big in their home markets before they went overseas

# born global firms begin with a borderless world view, and immediately develop strategies to expand themselves abroad

# born global firms skip the internationalization

# export their goods within a couple of years, export a quarter or more of their total production

#3

# born globals employ differentiation strategies to make a niche for themselves internationally

# offer specialized and customized products

# tech sector dominates born global companies

# also found in processed foods, consumer goods and furniture

# global firms tend to be small and self-financed

Examples for Born Globals

2

# Niklas Zennstrom and Janus Friis founded Skype in July 2003

# free Internet phone technology, called voice-over Internet protocol

# today, at any point in time, there are millions of users logged in on Skype

# December 2003 3.355.593 downloads,

December 2004 46.843.528 downloads

# 2007 half a billion downloads

Features of Skype

1

# Skype-Chat # Skype-Calls

# Skype Video Calls

# Conference Calls / Video Calls with up to 25 members

# sending images, documents, Skype-contacts, links, emoticons

# sending money (since 2017)

Characteristics proving that Skype is a Born Global Company

# Skype skiped the internationalisation and started right away with the globalization

2

# Skype immediatly developed strategies to expand themselves abroad

# rapid growth in the first year of existence

# the idea behind Skype is connecting people around

the world, which makes it a global acting

company anyway

Conclusion

# Born Globals begin with a borderless world view, and immediately develop strategies to expand themselves abroad, they have distinctive features that allow them to start, and thrive in the international arena.

# Born global firms skip the internationalization and start right of with the globalisation.

# as Born Globals are so successful, these firms will eventually become the standard model for how companies do international business.

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Are there any more questions?

Thank You for Your Attention!

Bibliography

AMD Law Group (2012): What is the definition of a “Born global” firm? International business law - case study #2 https://www.amdlawgroup.com/what-is-the-definition-of-a-born-global-firm-international-business-law-case-study-2/ access: 20.10.2018, 09:30 o’clock, UTC +1

Bergmann, T., Lottenbach, D. C. (2006): «Born Globals»: Die Globalisierung beginnt im Kopf, Handelszeitung Unternehmen, https://www.handelszeitung.ch/unternehmen/born-globals-die-globalisierung-beginnt-im-kopf, access: 19.10.2018, 09:40 o’clock, UTC +1

Globalnegotiator (2018): International Contracts & Documents ready to use, https://www.globalnegotiator.com/international-trade/dictionary/born-global/, access: 19.10.2018, 09:30 o’clock, UTC +1

Haar, J. (2012): More and more, companies born to be global, http://miamiherald.typepad.com/the-starting-gate/2012/12/more-and-more-companies-born-to-be-global.html, access: 20.10.2018, 10:00 o’clock, UTC +1

London Business School Review (2008): Born global, https://www.london.edu/faculty-and-research/lbsr/born-global, access: 19.10.2018, 12:38 o’clock, UTC +1

Poperechnaya, M., Keselman, S., Serkina, J. (2014): Examples of born global companies. Their peculiarities, potential or devolopement, https://prezi.com/embed/1tmtbuos6pjr/?internal=1&wmode=opaque&bgcolor=ffffff&lock_to_path=0&autoplay=0&autohide_ctrls=0&features=&disabled_features=&token=None&landing_data=bHVZZmNaNDBIWnNjdEVENDRhZDFNZGNIUE1vaWhiVXZOTFc5WmR4WkVrYWJ4T2hZMWc0YUdycmFNSXB0d0Y0dktaUT0&landing_sign=70GjucK4rsGLagLvRg6Ck-o5HRNhwZo7x8qAJZBSo7U access: 20.10.2018, 09:30 o’clock, UTC +1

Author unknown (year unknown): Case Study – Born-global companies, http://mikroekonomia.net/documents/1/Born_global.pdf?1462799525, access: 19.10.2018, 10:00 o’clock, UTC +1

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