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Find an example for a Born Global company and analyze why it is born global.
1. Definition of Born Global Companies
2. Examples for Born Global Companies
3. Born Global in the Case of Skype
4. Characteristics of Skype as a Born Global Company
3. Conclusion
# international origin
# committing resources to international ventures
# focus on foreign markets rather than on their own
# multinational companies grew big in their home markets before they went overseas
# born global firms begin with a borderless world view, and immediately develop strategies to expand themselves abroad
# born global firms skip the internationalization
# export their goods within a couple of years, export a quarter or more of their total production
# born globals employ differentiation strategies to make a niche for themselves internationally
# offer specialized and customized products
# tech sector dominates born global companies
# also found in processed foods, consumer goods and furniture
# global firms tend to be small and self-financed
# Niklas Zennstrom and Janus Friis founded Skype in July 2003
# free Internet phone technology, called voice-over Internet protocol
# today, at any point in time, there are millions of users logged in on Skype
# December 2003 3.355.593 downloads,
December 2004 46.843.528 downloads
# 2007 half a billion downloads
# Skype-Chat # Skype-Calls
# Skype Video Calls
# Conference Calls / Video Calls with up to 25 members
# sending images, documents, Skype-contacts, links, emoticons
# sending money (since 2017)
# Skype skiped the internationalisation and started right away with the globalization
# Skype immediatly developed strategies to expand themselves abroad
# rapid growth in the first year of existence
# the idea behind Skype is connecting people around
the world, which makes it a global acting
company anyway
# Born Globals begin with a borderless world view, and immediately develop strategies to expand themselves abroad, they have distinctive features that allow them to start, and thrive in the international arena.
# Born global firms skip the internationalization and start right of with the globalisation.
# as Born Globals are so successful, these firms will eventually become the standard model for how companies do international business.
AMD Law Group (2012): What is the definition of a “Born global” firm? International business law - case study #2 https://www.amdlawgroup.com/what-is-the-definition-of-a-born-global-firm-international-business-law-case-study-2/ access: 20.10.2018, 09:30 o’clock, UTC +1
Bergmann, T., Lottenbach, D. C. (2006): «Born Globals»: Die Globalisierung beginnt im Kopf, Handelszeitung Unternehmen, https://www.handelszeitung.ch/unternehmen/born-globals-die-globalisierung-beginnt-im-kopf, access: 19.10.2018, 09:40 o’clock, UTC +1
Globalnegotiator (2018): International Contracts & Documents ready to use, https://www.globalnegotiator.com/international-trade/dictionary/born-global/, access: 19.10.2018, 09:30 o’clock, UTC +1
Haar, J. (2012): More and more, companies born to be global, http://miamiherald.typepad.com/the-starting-gate/2012/12/more-and-more-companies-born-to-be-global.html, access: 20.10.2018, 10:00 o’clock, UTC +1
London Business School Review (2008): Born global, https://www.london.edu/faculty-and-research/lbsr/born-global, access: 19.10.2018, 12:38 o’clock, UTC +1
Poperechnaya, M., Keselman, S., Serkina, J. (2014): Examples of born global companies. Their peculiarities, potential or devolopement, https://prezi.com/embed/1tmtbuos6pjr/?internal=1&wmode=opaque&bgcolor=ffffff&lock_to_path=0&autoplay=0&autohide_ctrls=0&features=&disabled_features=&token=None&landing_data=bHVZZmNaNDBIWnNjdEVENDRhZDFNZGNIUE1vaWhiVXZOTFc5WmR4WkVrYWJ4T2hZMWc0YUdycmFNSXB0d0Y0dktaUT0&landing_sign=70GjucK4rsGLagLvRg6Ck-o5HRNhwZo7x8qAJZBSo7U access: 20.10.2018, 09:30 o’clock, UTC +1
Author unknown (year unknown): Case Study – Born-global companies, http://mikroekonomia.net/documents/1/Born_global.pdf?1462799525, access: 19.10.2018, 10:00 o’clock, UTC +1