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Advertising Timeline

The very first electrified ad appeared at Times Square on 8 April in 1904

Campbell Soup Co. makes its first advertising buy but in 1892 direct marketing was born. Sears sent out 8,000 handwritten postcards and after that they received back 2,000 orders.

American Tobacco Company spends 12,3 million dollars to advertise Lucky Strikes. However in 1971 due to Public Health Cigarette Smoking Act requiring tobacco companies to cease advertising their products on radio and TV

Famous Camel cigarettes billboard appeared at Times Square and became one of the most popular ad campaigns in the world (photo from 1943

But also....the very first TV commercial was launched on the 1st of July, 1941. while in 1927 the TV was invented

In 1966 Double Click - the first platform for online advertising - was found

The papyrus informing about the lost slave was found in Egypt.

A bronze plate with information about a needle shop was found in China. It dates back to the Song Dynasty

The very first Internet ad banner appeared.

The first U.S. billboards displayed circus posters. The creation of the automobile influences the rise of billboard ads in the U.S

The first newspaper ad was published in the U.S.A.

The first Coca Cola advertisement was published in the Atlanta Journal.

French newspaper La Presse, was the first to include paid advertising in its pages.

William Caxton printed ads for books and tacked them to church doors in England.

Benjamin Franklin’s General Magazine prints the first American magazine ads

The world's first 24-sheet billboard was displayed during the expositions in Paris

The first radio ad was aired on WEAF on the 28 of August in...

The first product placement when transport and shipping companies are mentioned in Jules Verne’s novel Around the World in 80 days - product placement is one of the most used forms of advertising to this day

1835

1922

960 A.D.

1994

1886

1941

3000 B.C.

1966

1995

1984

1889

1472

1912

1899

1929

1904

1704.

1836

1742

1873

First ad for cinema at an amusement park.

In 1984 the first commercial aired during superbowl was by Apple Computer Inc’s original Macintosh Personal computer

1786

In 1995, Yahoo transformed itself from a web directory to a commercial business. The company announced an advertising deal for their own primitive banner ads, with five sponsor company logos rotating daily across the top of the site

William Taylor opened the very first advertising agency.

In 2008 The launch of the App Store allows advertisers to take advantage of mobile app ads instead of mobile web browser ads. Then, as capabilities grew to include things like interactive gaming and GPS technology, mobile ads started using these features in order to serve a more personalized user experience.

YouTube adds to its services the option of posting an ad. Perhaps no other commercial has had the viral fame of Old Spice’s 2010 commercial, sales rose an incredible 11% following the launch of this commercial.

Tik tok is launched over the years and has become one of the most popular online platforms and a marketing tool for companies that want to promote their goods.

Around 2015 the term: influencer got popular and popular and companies started to change their marketing strategies by advertising their products with influencers from social media.

Social media advertising began with Facebook in 2008.

In 2003 Britney Spears promoted Skechers products (shoes) through advertising in magazines, TV, and their physical stores the advertisement got so popular.

In 2000 The first mobile ad showed up. A Finnish news provider sent free news headlines via SMS.

Advertisement of a game Cyberpunk 2077

First time term „influencer” in this form was introduced by Ahoren, when describing the cooperation of Yahoo

2009

2005

2020

2003

2000

2015

2016

2008

In 2005 Dove launched a raw advertising campaign that shocked not only women themselves but consumers of Dove products in general. In that time only 4% of women were identifying themselves by beautiful. It is believed that this ad had an impact on changing the perspective of beauty standards by showing other bodies than classical model sizes.

https://www.youtube.com/watch?v=owGykVbfgUE&ab_channel=OldSpice

https://www.youtube.com/watch?v=-Es9cEjBjzg&ab_channel=GameClips

References

  • The Evolution of Advertising & How Personalization Improved Over Time, 4 Nov. 2020, instapage.com/blog/evolution-of-advertising.
  • Daymette, Lic & Montenegro, Daymette. (2017). THE HISTORY OF ADVERTISING.
  • Coneybeare, Matt. “Vintage Photograph From 1943 Shows Famous ‘Smoking’ Camel Billboard in Times Square.” Viewing NYC, 14 Oct. 2018 https://viewing.nyc/vintage-photograph-from-1943-shows-famous-smoking-camel-billboard-in-times-square/#:~:text=In%201941%20a%20billboard%20was,Camel%E2%80%9D%20gleaming%20in%20bright%20lights
  • Carpenter, Jason. “The Ads and Architecture of Old Times Square.” 6sqft, 20 July 2015, www.6sqft.com/pepsodent-camel-and-yashica-ads-and-architecture-in-old-times-square/.
  • Gallegos, Author Jose Angelo. “The History and Evolution of Advertising.” The TINT Blog, 28 Oct. 2020, www.tintup.com/blog/history-evolution-advertising-marketing/.
  • “100 Years of Advertising - From Print to Mobile.” WASP, 29 Jan. 2016, waspmobile.com/2015/10/100-years-of-advertising-from-print-to-mobile/.
  • “History of Advertising Timeline.” Prezi.com, prezi.com/yl9uvxcshvat/history-of-advertising-timeline/. https://movies.stackexchange.com/questions/42299/what-is-the-first-occurence-of-pre-show-cinema-advertising-in-the-world
  • Quick, T. (2020, November 04). The evolution of advertising & how personalization improved over time. Retrieved February 27, 2021, from https://instapage.com/blog/evolution-of-advertising#:~:text=Sears%20was%20the%20first%20company,take%20off%20even%20more...
  • Szczurski, M. (n.d.). SOCIAL media Influencer- a lifestyle or a profession of the XXIst century? Retrieved February 27, 2021, from https://www.worldresearchlibrary.org/up_proc/pdf/1032-15060599341-4.pdf
  • Hurlbutt, R., & Solomon, J. (2021, January 19). What is an "influencer" and how has this word changed? Retrieved February 27, 2021, from https://www.dictionary.com/e/influencer/
  • https://www.britannica.com/story/what-was-the-super-bowls-first-blockbuster-commercial
  • https://www.youtube.com/watch?v=-Es9cEjBjzg&ab_channel=GameClips
  • https://www.youtube.com/watch?v=owGykVbfgUE&ab_channel=OldSpice
  • https://theinfluenceagency.com/blog/6-iconic-2000s-marketing-campaigns/

Berke Ozkan 56335

Sena Gunduz 59596

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