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BAC 38
CASE PRESENTATION
NEW FLYER INDUSTRIES
Lori O'Brien
Tammy Morrison
Pamela Cowles
Joelle Hinz
Ian Felipe
NFI Brief Background
Largest manufacturer and parts distributor for transit bus and motor coach vehicles in NA
More than 6,000 employees
Departments
Over 44,000 active transit buses
How can NFI achieve further growth while continuing to be a profitable organization for its stakeholders?
How can NFI industries achieve further growth while continuing to be a profitable organization to its stakeholders?
Diversify product offerings
Reach out to new markets
ANSOFF MATRIX
Strengthen aftermarket sales/services
... "working to optimize our ability to deliver the right parts, at the right price, to the right place, at the right time. "
TOWS
Continued investment into employee training
Offer incentives via promotions, trade-ins, and purchases
Strengthen marketing department
Market entry into the ambulance and fire truck industries
Are there opportunities for growth?
Growth is expected over the next five years 2018-2023
Aging population and healthcare reforms will drive future demand
Statistics show approximately 610,000 people die of heart disease per year
Industry life cycle: growth stage
Fire truck industry opportunities are limited
Future Growth
To conclude the case analysis, the implementation of our 3 recommendations will enable New Flyer industries to determine the way forward:
Achieve further organizational growth
Continue to generate profit for its stakeholders
Flyer, New. "New Flyer." New Flyer Industries. March 24, 2017. Accessed March 26, 2018. https://www.newflyer.com/site-content/uploads/2017/09/2017-aif.pdf.
"Public School Bus Services - US Market Research Report." IBISWorld. July 1, 2017. Accessed March 26, 2018. https://www.ibisworld.com/industry-trends/market-research-reports/transportation-warehousing/transit-ground-passenger/public-school-bus-services.html.
Allred, Renee. "Is New Flyer Industries Inc’s (TSE:NFI) Balance Sheet A Threat To Its Future?" Simply Wall St. December 30, 2017. Accessed March 26, 2018. https://simplywall.st/stocks/ca/capital-goods/tsx-nfi/new-flyer-industries-shares/news/is-new-flyer-industries-incs-tsenfi-balance-sheet-a-threat-to-its-future/.
"NFI:TSX 2018 Investor Day." New Flyer Industries. January 31, 2018. Accessed March 26, 2018. https://www.newflyer.com/site-content/uploads/2018/01/NFI-Investor-Day-Jan-18-FINAL.pdf.
Oliver, Kelsey. "Ambulance Services in the US." IBISWorld. December 1, 2017. Accessed March 26, 2018. http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=1581.