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BAC 38

CASE PRESENTATION

NEW FLYER INDUSTRIES

Five Star Consulting Group

INTRODUCTION

Lori O'Brien

Tammy Morrison

Pamela Cowles

Joelle Hinz

Ian Felipe

NFI Background

NFI Brief Background

Largest manufacturer and parts distributor for transit bus and motor coach vehicles in NA

More than 6,000 employees

Departments

  • Fabrication
  • Manufacturing
  • Distribution
  • Service centres

Over 44,000 active transit buses

  • 7300 electric motors
  • 1,600 zero-emission solutions

PROBLEM STATEMENT

How can NFI achieve further growth while continuing to be a profitable organization for its stakeholders?

ISSUE

RECOMMENDATIONS + IMPLEMENTATIONS

How can NFI industries achieve further growth while continuing to be a profitable organization to its stakeholders?

RECOMMENDATIONS

OPTION 1

RECOMMENDATION #1

Diversify product offerings

  • School buses

IMPLEMENTATION #1

Reach out to new markets

  • School boards
  • Tourism industry

ANSOFF MATRIX

OPTION 2

RECOMMENDATION #2

Strengthen aftermarket sales/services

... "working to optimize our ability to deliver the right parts, at the right price, to the right place, at the right time. "

TOWS

IMPLEMENTATION #2

Continued investment into employee training

  • supports aftermarket sales/service

  • new employees can lead to additional value within NFI

OPTION 3

RECOMMENDATION #3

Offer incentives via promotions, trade-ins, and purchases

IMPLEMENTATION #3

Strengthen marketing department

  • create incentives via environmentally beneficial schemes

  • newer buses w/ eco-friendly functions

LONG-TERM RECOMMENDATION

Market entry into the ambulance and fire truck industries

Are there opportunities for growth?

LONG-TERM PLAN

Ambulance & Fire Truck Industry

INDUSTRY OVERVIEW

Growth is expected over the next five years 2018-2023

Aging population and healthcare reforms will drive future demand

Statistics show approximately 610,000 people die of heart disease per year

  • 1 out of every 4 people
  • increased demand for ambulances
  • boosts overall market growth

Industry life cycle: growth stage

  • profit margins expected to increase

Fire truck industry opportunities are limited

Future Growth

CONCLUSION

CONCLUSION

To conclude the case analysis, the implementation of our 3 recommendations will enable New Flyer industries to determine the way forward:

Achieve further organizational growth

Continue to generate profit for its stakeholders

REFERENCES

Flyer, New. "New Flyer." New Flyer Industries. March 24, 2017. Accessed March 26, 2018. https://www.newflyer.com/site-content/uploads/2017/09/2017-aif.pdf.

"Public School Bus Services - US Market Research Report." IBISWorld. July 1, 2017. Accessed March 26, 2018. https://www.ibisworld.com/industry-trends/market-research-reports/transportation-warehousing/transit-ground-passenger/public-school-bus-services.html.

Allred, Renee. "Is New Flyer Industries Inc’s (TSE:NFI) Balance Sheet A Threat To Its Future?" Simply Wall St. December 30, 2017. Accessed March 26, 2018. https://simplywall.st/stocks/ca/capital-goods/tsx-nfi/new-flyer-industries-shares/news/is-new-flyer-industries-incs-tsenfi-balance-sheet-a-threat-to-its-future/.

"NFI:TSX 2018 Investor Day." New Flyer Industries. January 31, 2018. Accessed March 26, 2018. https://www.newflyer.com/site-content/uploads/2018/01/NFI-Investor-Day-Jan-18-FINAL.pdf.

Oliver, Kelsey. "Ambulance Services in the US." IBISWorld. December 1, 2017. Accessed March 26, 2018. http://clients1.ibisworld.com/reports/us/industry/default.aspx?entid=1581.

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