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Motivation Theory
Maslow Hierarchy of need
Learning Objective
1. Describe the history of Maslow hierarchy of needs model.
2. Explain the Maslow Hierarchy of needs model.
3. Explain the use of Maslow Hierarchy of needs model.
01
Abraham Maslow
- Born in 1908 (NewYork).
- Father of Humanistic psychology.
- Developed the hierarchy of needs.
- Promoted the concept of Self Actualization.
02
Introduction
- Maslow’s Hierarchy of needs is a five-tier representation of human needs depending on their present conditions.
- All the hierarchical levels are depicted in the form of pyramid fulfilling the necessities of a human being.
03
Physiological needs
These are biological requirements for human survival.
04
Safety needs
Protection from elements, security, order, law, stability, freedom from fear.
05
Social needs
The third level of human needs is social and involves feelings of belongingness.
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Self-Esteem needs
Our esteem needs involve the desire to feel good about ourselves.
Title
07
Self-actualization needs
Realizing personal potential, self-fulfillment, seeking personal growth and peak experiences.
Title
08
Case Studies
Title
Identify the Maslow’s needs applicable in the following cases of organizational set up:
Case 1
1. Virendra works in an organisation. He is part of the organisation for last 20 years. During all these years inspite of his best performance in the organisation he hasn’t yet reached the post of vice president.
Self-Esteem
Needs
Answer
Case 2
2. Vandana works in a software firm. She goes to office which is situated at a distance of 20 kms from her house. Her husband earns very well and is a pilot with a leading Airline. Though she belongs to a good earning family yet she has decided to keep on going to her job which she feels helps her gain acceptance in her social circle.
Social Needs/ Affiliation need
Answer
Case 3
3. Kavita has recently passed out from a decent MBA college with her major in marketing. A lot of money of her parents has been spent for paying her education fee. Now she has applied for a job in a company of reputation. Her main concern is good salary which will give her financial security.
Basic physiological need
Answer
Case 4
4. Mehak has been an outstanding student throughout her life. She did her graduation from a very good college. When the placement started she decided to withdraw her name. A month later she started her own NGO which provided education to poor children. Her NGO sets targets of educating a definite number of poor students and she feels if she is able to achieve a goal of teaching 5,000 students by the end of 5 years she will be very successful.
Answer
Self actualisation need
Title
Thank you !!!
Title
Team members Role
- Bhavana manglik Lead and content plotting
- Avika srivastava Content research
- Ranjna negi Case study
- parveen sharma Presentation delivery
- Himanshu verma Creative ideas
- Shubham sharma Creative design