Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
- Founded by Muhammad Ali Munshi in 1957
- One of the leading manufacturing companies of Pakistan
- Focuses primarily on confectionery
Product range:
Bubble gums
Jellies
Hard candies
Bakery
Bubble gum
20 countries
Group CEO
Naeem Munshi
CEO
Fahad Munshi
Executive Director
Faisal Munshi
Director
Neha
Munshi
Milestone timeline
- It is one of the oldest and most competitive of industries in Pakistan.
- The main target market for confectionery products is children aged 4-16 years, which make up approximately 46% of the total population of Pakistan.
- Nearly 80% of the total confectionary products are bought and eaten by children. The percentage even increases to 90% in the case of candies and toffees.
- There are many low quality, forged products of the well-known brands like Hilal, Candy Land and Pearl Confectionery, which affects their sales.
- Candies comprise approximately 35% of the total confectionery market in Pakistan, whereas Gums take up 30%, toffees 15%,
and Jellies 10%. (Euromonitor, 2018)
1
1
2
1. Unsatisfactory Product Launches
2. Diversification
3. Uncertain Succession
3
???????
Targeted Sales Projections
Moving forward, we recommend Hilal Foods to integrate the following proposals into their overall corporate strategy plan
New Venture Funds
Start from the beginning
- Hire an external adviser to conduct the necessary market research (surveys and focus groups) to understand if there is customer demand for the product
- Integrate demand planning forecasting tools in the supply-chain (predict future demands)
New Venture Fund
Establish a limited amount of money and human capital.
Establish clear deadlines and goals.
Constant monitoring.
- Educate and expose young members to the family business from the beginning
- Set up criterion for family members to succeed
- Let family members choose the business instead of letting the business choose them.