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Transcript

HILAL FOODS

TEAM 2 ANALYSIS

EXECUTIVE SUMMARY

- Founded by Muhammad Ali Munshi in 1957

- One of the leading manufacturing companies of Pakistan

- Focuses primarily on confectionery

Product range:

Bubble gums

Jellies

Hard candies

Bakery

Bubble gum

20 countries

CORPORATE VIDEO

BRANDS

BRANDS

Group CEO

Naeem Munshi

Management

CEO

Fahad Munshi

Executive Director

Faisal Munshi

Director

Neha

Munshi

Family Tree

Ownership, Business, Family

Milestone timeline

MARKET ANALYSIS

- It is one of the oldest and most competitive of industries in Pakistan.

- The main target market for confectionery products is children aged 4-16 years, which make up approximately 46% of the total population of Pakistan.

- Nearly 80% of the total confectionary products are bought and eaten by children. The percentage even increases to 90% in the case of candies and toffees.

- There are many low quality, forged products of the well-known brands like Hilal, Candy Land and Pearl Confectionery, which affects their sales.

- Candies comprise approximately 35% of the total confectionery market in Pakistan, whereas Gums take up 30%, toffees 15%,

and Jellies 10%. (Euromonitor, 2018)

COMPETITIVE ANALYSIS

COMPETITIVE ANALYSIS

1

PROBLEMS

1

2

1. Unsatisfactory Product Launches

2. Diversification

3. Uncertain Succession

3

Unsatisfactory Product Launches

PASTRY

FRESH UP FRUITY

DIVERSIFICATION

FAMILY CHART

???????

SOLUTIONS

Targeted Sales Projections

Moving forward, we recommend Hilal Foods to integrate the following proposals into their overall corporate strategy plan

New Venture Funds

Start from the beginning

Unsatisfactory product launches

- Hire an external adviser to conduct the necessary market research (surveys and focus groups) to understand if there is customer demand for the product

- Integrate demand planning forecasting tools in the supply-chain (predict future demands)

Diversification

New Venture Fund

MARKET ANALYSIS

Establish a limited amount of money and human capital.

Establish clear deadlines and goals.

Constant monitoring.

Uncertain succession

- Educate and expose young members to the family business from the beginning

- Set up criterion for family members to succeed

- Let family members choose the business instead of letting the business choose them.

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