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Marketing Mix Adidas
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Transcript
Marketing Mix
Luke Jones
Current Target Market
Target Market
- Adidas is more focussed on developing shoes for men.
- There are 954 shoes available on their website for men, with less than half of that for women.
4 P's
Product
- Adidas first started developing shoes in 1949
- Today they make shoes for all sports, heavily targetting men
- They are best known for their running shoes
Price
- Adidas has shoes in all price ranges
- Prices on the website range from $50-$220
- This allows the product to be available for many
Place
- Adidas shoes are available at all major shoe stores like Foot Locker, Finish Line and Stadium Goods
- Adidas also has a strong online market
Promotion
- Adidas uses celebrities and athletes to promote their shoes
New Target Market
New Target Market
- I have changed the primary target market to women ages 13-25
New 4 P's
Product
- Most of the women's shoes available are copies of the men's styles
- I would develop styles exclusive to women.
Mens
Womens
Price
- I would keep the price range of $50-$220 the same to reach all people
Place
- The places sold would remain mostly the same, with a larger emphasis on online sales
Promotion
- The biggest chnages would come with promotion
- Instead of male athletes, celebrities and models,women would be used to promote the shoes
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