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GymShark uses emails for direct marketing below is an example of an email from GymShark
I believe that GymShark uses direct marketing because it can help reengage customers who haven't bought from them in a while, it can also help them to spread information about sales.
I believe that it has been successful because it helps them to communicate directly to the people who they already know are interested in their products. It is also a very cost effective way to reach customers.
GymShark has used a bilboard to advertise
I believe that GymShark used this billboard to promote business awareness and this specific billboard got people to be involved by having them lift it.
Do I think it has been sucessful?
Yes I do believe that this type of promotion was successful for them since it not only is a billboard that people who are around it can see but it also got posted since it was a really creative way to involve people which makes them more interested in the brand.
GymShark uses their Floor manager and Sales associate these people are experts on the products and help to sell them to people
Since GymShark only has one in person store, a lot of people want to go to it so they need to have sales associates that know what they are talking about and can help to sell the products.
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I think that promoting this way is very succesful because the customers will have a lot of trust in the sales accosiates which will make them want to buy the products