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APG Shimla University
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APG Shimla University
Our Goal
Our Goal
to secure 500 admissions for APG University Shimla for the academic year 2024-25
PPC
Media
Strategy
PPC Marketing
Strategy
Target Market
Segmenting
- Age
- Interests
- Geographic locations
Targeting
Target
Market
- 16 to 30 who currently studying various subjects, courses in schools and colleges
- Our courses related interests
- Himachal, J&K, Ladakh, Punjab, Haryana, Bihar, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Rajasthan , Gujarat , Jharkhand, Chhattisgarh, (parts of Maharashtra, WB, AP, South India)
- Top tier Maharashtra cities
- Other states
Positioning
Premium University in Shimla, HP, with quality education, strong accreditation, State of art facilities, enthusing student life, and congenial weather
Tool
Tool
Search ads
Display ads
Re-marketing
Competitor
Analysis
Competitor Analysis
Our Positioning
Campaign Positioning
Campaign Positioning
Strategy
STRATEGY
Being in a very competitive niche, running a Google Ads campaign for AGU Shimla University required us to increase its overall reach online and generate as many workable leads (enrollment inquiries).
After a quick discussion with the AGU team, we decided to go for “Paid Search Advertising Campaign” on Google to reach the target audience because the time frame was small and the impact requirement was large. Search advertising is a marketing technique that involves placing advertisements inside search engine results. Businesses that run search advertising campaigns pay a small fee each time someone clicks on one of their ads.
Before the campaign, we performed:
A thorough research on competitors to evaluate their strategy
Keyword research for high ranking, low competition keywords
Created landing page design
Created content for the landing page
Went live with the landing page
Keywords & Ads
Keywords & Ads
Key Metrics
Results
Estimations
Estimations
Projection on 500 Admissions
Google Forecast on Budget
GST and Govt. taxes extra
Budget & Human Resource
Our Cost
GST and Govt. taxes extra